iSpot, the cross-platform TV ad measurement company, has released additional findings from its analysis of national linear TV advertising in the US during Q3 2025, particularly surrounding top programmes and networks for reach, and their continued consolidation around live sports and news. While the NFL and college football are fixtures as some of TV’s top […]

iSpot, the cross-platform TV ad measurement company, has released findings from its analysis of US linear advertising in Q3 2025, offering a macro view of the marketplace. The findings, which includes analysis of 1.7 trillion verified household TV ad impressions, shows how TV advertising remained steady YoY, with a small uptick in spend as reach […]

iSpot, the cross-platform TV & video ad measurement company, has announced the appointment of Craig Ziegler as its new Chief Product Officer. Ziegler brings 25 years of product leadership experience for companies that work at the intersection of advertising, technology and data. He joins iSpot from Integral Ad Science (IAS), where he served as SVP […]

National CineMedia, the largest cinema advertising platform in the US, and cross-platform TV ad measurement company iSpot, have announced the companies are deepening their partnership – with independent, in-cinema measurement of advertisements that appear in the trailers before movies begin. The deal marks NCM’s first integration of advertising information with a third-party measurement provider and […]

Genius Sports, the data, technology and broadcast partner that powers ecosystem connecting sports, betting and media, has announced a strategic partnership with TV measurement company, iSpot. The partnership will provide Genius Sports with iSpot’s Outcomes and Unified Measurement solutions, which verifies and measures video advertising across the vast array of content types, such as linear […]

iSpot, the cross-platform TV ad measurement company, has announced today the appointment of seasoned industry veteran, Steven Millman as their Chief Scientist. Millman brings a wealth of experience to iSpot, with over two decades leading market and advertising research teams, as well as experience in political and management consulting. With vast ad-tech experience in scaling data […]

iSpot, the cross-platform TV ad measurement company, has released the company’s Quick Serve Restaurant (QSR) Outcomes Ranker, offering a look at the top-performing QSR creatives, genres, and dayparts on linear TV in the US from Q1 2025 from top QSR brands including Burger King, Subway, Starbucks and more. A great ad can spark a craving, […]

iSpot, the cross-platform TV and video ad measurement company, has released the results of its annual market research survey ahead of this year’s TV ad buying upfronts, sharing key executive takeaways from agencies and brands across industries. The survey took an industry pulse around critical industry topics from measurement-focused marketers – from anticipated marketing budget […]

iSpot, the cross-platform TV ad measurement company, has announced the its business outcome solution able to deliver attribution for video advertising persistently, at scale. The offering aims to unlock a new level of transparency, speed and performance tracking to the TV and streaming marketplace. Outcomes at Scale has been developed to help the buy and […]

LG Ad Solutions, a specialist in connected TV and cross-screen advertising, has announced findings from a  study titled The Efficiency Curve. Conducted in partnership with iSpot, a cross-platform TV measurement company, the study demonstrates how optimising media investments across linear TV and Connected TV (CTV) can minimise waste and drive superior campaign outcomes, including improved […]