Since 2015, Hub Entertainment Research’s annual Decoding the Default study has tracked the TV source that consumers turn on first when they’re ready to watch. This year’s study uncovers a number of surprising shifts in viewers’ first stop for TV. Highlights from the study: 1) More than half of all TV viewers say their TV […]

Data from analyst firm Parks Associates reveals 54 per cent of US broadband households now combine one of the big three VoD players (Netflix, Amazon, Hulu) with at least one other subscription OTT service. Currently, 82 per cent of US broadband households subscribe to an OTT service, and OTT service stacking has grown exponentially as […]

Only Murders in the Building, the hit original comedy series starring Steve Martin, Martin Short and Selena Gomez has been picked up for a second season. The show streams on Hulu in the US, Star+ in Latin America, and on Disney+ in all other territories, including Europe. “Everyone in our amazing ‘Building’ worked with such […]

Gross SVoD subscriptions [for movies, linear channels and TV episodes – excluding other platforms such as sports] in the US will climb by 33 per cent from 338 million at end-2021 to 450 million in 2026, according to the North America SVOD Forecasts report from analyst firm Digital TV Research. About 87 per cent of […]

Disney is to close down its Hotstar streaming service in the United States in late 2022, but has yet to confirm an end date. It is streamlining its streaming services by moving content over to Hulu and ESPN+. “The move from Hotstar, a premium brand for South Asian content, to ESPN+ and Hulu in the […]

Findings from Wurl Analytics, the research division of streaming TV specialist Wurl, suggest that lost US revenue for four of the top SVoD platforms as a result of churn totalled $80.2 million (€68.1m) in the month of April 2021 alone. In its first report, Churn Analysis Report 2021, Wurl Analytics uncovers the far-reaching financial impact […]

The number of OTT subscriptions in the US will increase from nearly 230 million in 2021 to more than 277 million in 2026, an increase of over 20 per cent in five years, according to Parks Associates A whitepaper, The Evolving Digital Media Landscape, developed in partnership with Everise, also reveals that 80 per cent […]

Disney Media & Entertainment Distribution and Mediacom Communications Corporation have announced a new comprehensive agreement to continue to deliver Disney’s line-up of sports, news, kids, family and general entertainment content to Mediacom customers in the US. As part of the distribution agreement, Mediacom will now offer the ACC Network to its subscriber base, allowing fans […]

Commerce Signals, a Verisk company and specialist in payment based marketing solutions, has announced the SVOD Trends Report, a new service that tracks and analyses consumer subscription behavior on Netflix, Amazon Prime Video, Disney+, HBO Max, Hulu, Paramount+ and Peacock across a variety of key performance indicators. The SVOD Trends Report is a companion service […]