Connected TV (CTV) has become a mainstay in advertisers’ video strategies, and most advertisers are betting bigger on the medium this year. Three in five advertisers expect to increase their Connected TV (CTV) ad budgets in the next year and put one-third of their video spending into the medium, according to the inaugural CTV Landscape […]
Following the European launch of connected TV product Sky Glass, Comcast has announced the launch of XClass TV, extending the reach of the company’s global technology platform to smart TVs throughout the US. For the first time, Comcast’s entertainment and voice platform is available direct to consumers nationwide, without an Xfinity subscription, both inside and […]
Hulu’s former president Kelly Campbell has been appointed president at NBCU streamer Peacock, reporting into Matt Strauss, chairman of DTC & international. Campbell joined Hulu in 2017 initially as chief marketing officer after a decade at Google, where she worked on its advertising and cloud businesses. “On the heels of Peacock’s success in its first […]
Nielsen is relaunching its streaming video measurement solutions under a new Nielsen Streaming Solutions banner. Broadcasters and streamers have been looking at alternatives for measuring across platforms and alternative metrics as currency for buying and selling commercials. Nielsen says its new streaming measurement suite includes Nielsen Streaming Platform Ratings (formerly Streaming Video Ratings), which measures […]
Premium video streaming in Japan reached 85 billion minutes during January – August 2021, or 13 per cent of total time spent on video according to the first of a series of quarterly reports from Media Partners Asia (MPA) measuring the Japanese streaming economy. The report, titled Japan Online Video Consumer Insights & Analytics, leverages […]
Some 83.1 per cent of Spaniards have access to pay-TV, up 2.2 per cent in the last quarter, with 58.3 per cent watching at least two different pay-TV platforms, according to a report from consultancy firm Barlovento Comunicación. On average, every Spanish household has access to 2.6 platforms. Netflix leads the market with a 59.9 […]
Moonbug Entertainment is releasing a new 3D animated programme starring Blippi. The new series, called Blippi Wonders, follows Blippi as his curiosity leads him on adventures that inspire learning through discovery and play. The new programme will air from September 29th on YouTube with a new 3-minute episode airing each Tuesday. “Blippi Wonders captures the […]
Social competitive intelligence and brand analytics platform BrandTotal has shared new data on how the world’s leading streaming services advertise across top social media channels. BrandTotal’s latest report, Social Intelligence Competitive Snapshot: The Streaming Wars, analysed all paid social advertising campaigns from Disney+, HBO Max, Netflix, Hulu, Apple TV Plus, Peacock, and Paramount+, over a […]
Conviva, the intelligence cloud for streaming media, has released its State of Streaming: Content Discovery report for 2021, revealing how consumers find new streaming content to watch. The report showed content streamed for the first time was discovered in four ways: word of mouth (59 per cent), advertising (52 per cent), social media (49 per […]
The rise and proliferation of SVoD services is the most transformative media and entertainment development in recent years, notes Whip Media. SVoD has changed how people consume and purchase content and how studios and producers pursue monetising that content. Beyond that, it continues to force advertisers to find ways to reach viewers who have abandoned […]