Which ad-supported streaming services are viewers most satisfied with? A new Whip Media report, which included survey responses from about 2,500 US viewers, looked at that question. In particular, viewers were most satisfied with HBO Max’s ad-supported experience. Meanwhile, Hulu’s experience – due to a high level of viewer annoyance with their ads, left something […]
tvScientific, the connected TV performance advertising platform, has appointed Matthew Koontz as Head of Product. Koontz will lead development of tvScientific’s sophisticated CTV platform advertising experience by accelerating innovation in CTV buying and AI-led optimization and attribution. He will report to tvScientific’s Co-Founder and CPO David Koye. Koontz’ mandate encompasses end-to-end leadership of tvScientific’s product […]
Apple TV+ and Paramount+ are the most popular services for US SVoD switchers – defined as those who move from one subscription service and commit to another contract within 60 days, according to research firm Ampere Analysis. Apple TV+ and Paramount+ are the most widely chosen platforms for this sub-group of churning streaming customers. Of […]
The Bob’s Burgers Movie will debut on the HBO Max streaming service on July 12th. It will also be available to watch on Hulu in the US on the same day. The Bob’s Burgers Movie is an animated, musical comedy-adventure based on the long-running Emmy-winning series. The story begins when a ruptured water main creates […]
According to research from The NPD Group’s TV Switching Study, SVoD viewers in the US are using slightly more SVoD services than a year ago, with viewers churning through streaming TV services less frequently than they were during the first year of the pandemic. This is especially true among households with children below the age of 18. […]
US streaming service Hulu is offering new and eligible returning subscribers the chance to save 85 per cent off the regular monthly $6.99 price of its AVoD package. A link on Hulu’s landing page, declaring ‘National Streaming Day!’ offers the chance to subscribe for $1 (€0.95)/month for three months, then $6.99/month thereafter. This must be […]
Each year, the Best Bundle study from Hub Entertainment Research takes an inventory of the full range of TV services consumers use—and identifies the services that are gaining and losing market share over time. Key findings from this year’s study: The average number of sources consumers use to access TV content has hit an all-time […]
This year, 1.88 billion people around the world will use SVoD services like Netflix, Disney+ and Prime Video. Recently, a number of services – including Netflix – have announced they will likely introduce ad supported options to make up for loss of revenue from dwindling subscriptions. MediaRadar recently reviewed advertising across multiple ad-supported streaming platforms, […]
In today’s world with ubiquitous online subscriptions, sometimes password sharing means putting sensitive information at risk. And it’s especially ill-advised during this golden age for hackers and digital thieves, suggests authentication platform Beyond Identity. Nevertheless, sharing streaming accounts, such as Netflix and Hulu, is incredibly common. The company recently surveyed more than 1,000 people across […]
The US streaming market continued to evolve in Q1 2022. Entertainment on Demand, the solution measuring streaming service from Kantar, reveals that the proportion of US households who have video streaming services has stalled at 86 per cent (up 0.4 per cent points quarter-on-quarter), after seeing substantial growth in Q4 2021. This means there are […]