Forecast: Online ad revenue to surpass SVoD
In the next five years, online advertising revenues will almost double from $190 billion (€194bn) in 2022 to $362 billion in 2027 according to findings from technology research and advisory group Omdia. “Netflix is expected to generate just under a quarter of its revenue from advertising by 2027 in the US,” advises Maria Rua Aguete, […]









