US homes now own an average of two smart TVs – dominated by LG and Samsung – but Roku and Fire TV continue to make headway in 2025. But how exactly are users leaning into new TV features and content on their ‘most-used’ TV set? Hub Entertainment Research has released its annual Evolution of the […]
The results of a joint study between Hub Entertainment Research and the Advertising Research Foundation (ARF) fielded as part of Hub’s annual Decoding The Default survey found significant differences between liberals and conservatives in which entertainment TV shows they find appealing. Study highlights include: The TV viewing audience is almost equally split between liberals and […]
A report from Hub Entertainment Research reveals that US sports fans are open to more sports and games becoming available on streaming platforms. Key findings from the second wave of Hub’s What’s the Score: The Evolution of Sports Media survey include: 1) Sports fans assume that in general, traditional broadcast or cable networks can deliver […]
‘500 channels and nothing to watch’ is the familiar refrain of customers frustrated with expensive cable packages. In today’s streaming world, a similar question remains: with so many platforms and abundance of content from which to choose, what’s worth paying for? Hub Entertainment Research’s annual Monetization of Video study reveals that even with consumers feeling […]
The holiday season was good for many of America’s living rooms, with Smart TV ownership increasing in Q1 2024 to nearly eight in 10 households as consumers replace old TVs and embrace streaming video. Hub Entertainment Research’s annual Connected Home study reveals how consumers are still investing in home entertainment technology that improves their home […]
As Hollywood works to get its groove back in 2024, Hub Entertainment Research’s annual Evolution of Video Branding study confirms that consumers struggle to differentiate streaming platforms in an ecosystem full of options. Key findings include: Awareness of leading streaming services is universal, but many consumers aren’t confident what differentiates one platform from another. Nearly […]
In the battle for traditional and streaming TV subscribers, unique content is viewed as the silver bullet. But scripted originals no longer fit the bill: after years of peak TV spending, every platform has at least one. Sports, however, are still unique. If viewers want to watch the NFL, the NBA, or the Premier League, […]
As the first native smartphone generation, Gen Z consumers are entertainment omnivores. Their handheld devices allow them immediate access to a wealth of platforms and content and they are taking full advantage. The latest 2023 results of Hub Entertainment Research’s annual Video Redefined survey shows that unlike their older counterparts for whom TV and movies […]
According to Hub Entertainment Research’s new report, Can You Hear Me Now?, podcasts can be a valuable addition to the marketing tools used by traditional TV networks or streaming video services. Podcasts can drive sampling: Among listeners of all types of podcasts, half (50 per cent) say they would be more interested in watching a […]
As streaming video services have raised subscription prices and rolled out lower-cost ad-supported tiers, more consumers are expressing their preference for watching ads to save money, according to the results of Hub Entertainment Research’s TV Advertising: Fact vs Fiction survey, which suggests that the trend of consumers opting for ads is not abating. Most viewers […]