Magnite, the independent sell-side advertising company, has unveiled the next generation of its SpringServe video platform, a CTV/OTT solution combining its SpringServe ad server with the advanced programmatic capabilities of the Magnite Streaming SSP. Initial clients to include Disney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, and Warner Bros Discovery. The unified platform streamlines buyers’ […]
Programmatic curation partner SBS has appointed Niki Chana as Programmatic Strategy Director and David Sargant as Director of Programmatic Operations. This marks a key step in the company’s UK growth and continued investment in supporting agencies across the programmatic landscape to deliver impactful omnichannel campaigns Chana brings over a decade of digital advertising experience, including […]
Utiq, the European AdTech company providing a Telco-powered infrastructure that leverages authentic, user-consented signals, has successfully integrated its technology with Adobe’s Real-Time Customer Data Platform (CDP). This integration was validated through a pioneering data-only campaign in collaboration with iq digital and GroupM, delivering exceptional results for an automotive client. Adobe’s Real-Time CDP enables brands to […]
Mediaplus Group continues its growth trajectory and is responding with a new appointment. As COO International Markets, John Wittesaele will be responsible for developing all international offices, capabilities and resources. In this newly created role, Wittesaele will report directly to Matthias Brüll, Global CEO of Mediaplus. Since January, he has been the new ‘foreign minister’ […]
GroupM, WPP’s media investment group, has revealed the topline findings of its End-of-Year Global Advertising Forecast for 2024. The report, which analyses advertising investments over the last 12 months and shares projections for 2025 and beyond, finds that strong performance of the largest sellers of advertising and increased digital expansion have propelled growth in global […]
Utiq, the European adtech company with a unique telco-powered first-party identifier, has announced the launch of its Trusted Partner Programme and Certification for the industry. Collaboration across the digital advertising ecosystem has been a key part of Utiq’s business model and roadmap since the company’s inception 18 months ago. Utiq says the new launch will […]
GroupM, the WPP buying agency, says it has “exceeded” its goal to double the annual media spend on women’s sports programming. It had announced its intention to double its spend in the area earlier this year, in connection to the NCAA women’s college basketball tournament, which drew record-breaking ratings. Now it says it past that […]
Programmatic media partner, MiQ, has appointed Zuzanna Gierlinska into its newly established role of UK Chief Commercial Officer. With a career spanning two decades, Gierlinska will lead MiQ’s commercial expansion including sales, account management and marketing. Gierlinska was instrumental in launching Oracle’s DMP SaaS solution across EMEA, establishing Spotify’s Programmatic Audio offering, and leading Google […]
Channel 5 has commissioned Crackit Productions and GroupM Motion Entertainment to produce a new three-part natural history series that offers viewers a surprising, insightful, and shocking look into the planet’s most feared predator – the shark. Each episode of Shark (w/t) takes a look at different aspects of the shark, from vicious attacks, conservation, survivor […]
PubMatic, an independent technology company delivering a digital advertising supply chain, has announced a partnership with GroupM, WPP’s media investment group, to deliver cohort-based modelling capabilities for advertisers. The collaboration leverages a distributed AI model via Resolve, a Choreograph company, to enable scaled targeting across multiple publishers simultaneously, ensuring privacy-first ad buying at scale. The […]