IRIS.TV, the content data platform, has partnered with GroupM, WPP’s media investment group, to leverage the IRIS_ID as the primary method for accessing video-level data enriched by contextual and brand-suitability data partners. The IRIS_ID is a universal content identifier that allows IRIS-enabled publishers to securely share video-level data to power advertising applications in streaming media. […]
Aiming to future proof measurement in the constantly evolving TV landscape, GroupM, WPP’s media investment group, has launched Total TV Measurement. Developed by Finecast, the addressable TV solution of GroupM Nexus, Total TV Measurement offers GroupM clients in the UK in-depth, data-driven measurement capabilities that are claimed to go one step further in leveraging the […]
GroupM, WPP’s media investment group, has released research on the effectiveness of addressable TV advertising from Finecast, GroupM Nexus’s addressable TV solution, which shows that TV ads elicit more positive reactions and greater short- and long-term business impact among addressable audiences. The research, conducted in collaboration with advertising effectiveness specialist System1, involved more than 13,000 […]
GroupM’s addressable TV business, Finecast has partnered with technology platforms and broadcasters aiming to make connected TV advertising better, and help advertisers reach bigger audiences through BVoD campaigns. Header Bidding technology enables advertisers to access more BVoD inventory and invest bigger budgets in CTV campaigns to reach bigger audiences. First launched in Australia and Thailand, […]
Magnite, the independent sell-side advertising platform, and GroupM, has announced “exceptional” initial results for GroupM’s Premium Marketplace. The exclusive integrations have enabled GroupM clients to maximise the value of their omnichannel buys and the proportion of working media for publishers. As a result, a series of top-tier media owners are now participating in the offering […]
GroupM, WPP’s media investment group, has partnered with media companies across the advertising industry to create new standards in streaming viewability and CTV measurement. The initiative follows a joint study with TV ad measurement company iSpot that quantifies inflated CTV ad delivery counts and reveals that, on average, 8-10 per cent of streaming impressions play […]
GroupM, WPP’s media investment group has announced the launch of Finecast at its headquarters in La Matriz, Spain. Finecast is an addressable TV company which enables advertisers to personalise ads across on-demand, linear and live streaming TV environments. The new technologies and possibilities for advertising in the TV environment (advertising across Linear, Connected TV, HbbTV […]
GroupM UK, WPP’s media investment group, has announced the appointment of Carl Nawgamuwa and Jonathan Masterson as Managing Directors of GroupM Investment. Reporting to Simon Willis, Chief Investment Officer, GroupM UK, Nawgamuwa and Masterson will be responsible for driving the continued deployment of GroupM’s Responsible Investment Framework, which focuses on brand safety, data ethics, diversity […]
Xandr has announced a new standardized and flexible data framework, in collaboration with some of the industry’s leading data providers, 605, Comscore, EDO, Samba TV, TVision and VideoAmp. This capability will enable customers to seamlessly activate their preferred viewership or engagement data currency for data-driven linear campaigns using Xandr’s buy and sell-side advanced TV platforms, […]
Channel 4 and Motion Content Group have launched a multi-million pound fund to boost commissions from small and medium sized ethnically diverse-led production companies. The Channel 4 and Motion Content Group Diverse Indies Fund will be editorially overseen by Channel 4 Senior Commissioning Editor Vivienne Molokwu (picturd). For Motion Content Group (part of GroupM, WPP’s […]