Over the last few years, the rise of multiscreen viewing, consumers watching content across television, mobile devices, and tablets simultaneously, has catalysed a profound shift in how brands, particularly those in the gambling sector, connect with audiences around the world. This transformation offers both a challenge and an opportunity: navigating traditional broadcast restrictions while capitalising […]

Precise TV, the contextual video ad tech platform driving business outcomes for brands, has released its third annual Precise Advertiser Report: Teens & Youth (PARTY), a report analysing input from a proprietary panel of US teens aged 13-17 and their parents. A cross-generational teen panel spanning late Gen Z and early Gen Alpha (Gen Z/A), […]

If you’ve placed a bet online recently, you’ll know how much the experience has changed. Gone are the days when betting meant scanning static odds and waiting for updates. Now, live streaming sits at the heart of the action, letting you watch, wager, and react in real time. Many platforms, including comparison sites like BestOdds, […]

In recent years, Twitch has evolved from a niche platform for gamers into a massive entertainment hub, featuring everything from esports tournaments to live music sessions. But one of the most fascinating developments has been the explosive growth of casino streaming. Watching players spin reels, hit jackpots, and interact with their audience in real time […]

WinZO, the Indian digital entertainment platform, has announced its launch in the US. The US debut follows WinZO’s successful foray into Brazil in 2023, placing the company at the intersection of three of the world’s four largest mobile gaming markets – India, Brazil, and the US – with a combined market size of $65–70 billion […]

LG Electronics is advancing its Gaming Portal, offering a wide range of games and versatility for webOS-powered TVs and devices. Now available in over 30 countries, the revamped Gaming Portal is transforming how players experience both native webOS games and AAA titles, whether accessed via remote control or a game pad. The new UX upgrade, […]

Samsung Electronics has announced the expansion of its mobile cloud gaming platform into the European market, giving more players instant access to mobile games on their Galaxy devices without the need for downloads or installations. The beta rollout has begun, starting with the UK and Germany. This phased release introduces access to a growing catalogue […]

Samsung Electronics has y announced upcoming partnerships with Volley, PHȲND, and GameLoop, shaping the landscape for social TV-based gaming. With these new partners, Samsung Gaming Hub says it will become the first platform to showcase so many ways to play together on Smart TVs, including voice-controlled trivia, puzzle games, and party classics controlled with the […]