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Report: Social media, YouTube fuel Covid-19 conspiracies

Research from King’s College London and Ipsos Mori reveals that people who get their news from social media are more likely to believe in such coronavirus conspiracy theories. In an online survey of over 2,000 people carried out in late May, 30 per cent thought that the coronavirus was created in a lab, up from […]

June 18, 2020

Forecast: Instagram to overtake Twitter as news source

Instagram looks set to overtake Twitter as a news source. The usage of the photo-sharing social media app as a news source has doubled since 2018, according to the 2020 Reuters Institute Digital News report. The trend is strongest among young people, with

June 16, 2020

Research: TV fuels Facebook/Google ad effectiveness

Data from consumer analytics company ViewersLogic reveals that consumers who see brand specific ads on TV are much more likely to click on a Facebook or Google ad of the same brand. ViewersLogic passively measured consumer

June 5, 2020

BBC World Service calls for access to chat apps

The Director of the BBC World Service Group Jamie Angus has called on chat apps to open their platforms to trusted news sources like the BBC, as part of the global effort to counter misinformation during the global Covid-19 crisis. Speaking to the Media Masters podcast, Angus said: “WhatsApp has allowed the WHO to publish […]

June 4, 2020

NASCAR first partner for Facebook’s Venue

NASCAR has announced a partnership with Facebook that makes it the first partner for Venue, a new iOS and Android app that seeks to enhance the live event experience by bringing fans and expert commentators together in an interactive way. Created by Facebook’s New Product Experimentation team, Venue aims to offer fans an improved second […]

June 2, 2020