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f1

Bank: “2021 a build-back year for F1”

Formula 1’s revenues of $485 million (€400m) for Q4 were 7 per cent lower year-on-year, and below market expectations. A report from investment bank Berenberg says that F1’s financial numbers were not a “miss” so much as a reflection of the opacity of Formula 1’s fundamentals during the pandemic. The bank says: “2021 looks set […]

March 3, 2021By Chris Forrester

Belgium: Eleven partners with Telenet

Eleven Belgium has partnered with Telenet, to bring its subscribers the best of Telenet’s Play Sports offering, which includes live coverage of football from the Premier league, Eredivisie and UEFA Europa League, as well as Formula 1. Eleven’s audience already enjoys action from the Belgian Pro League (1A and 1B, Scooore Super League), La Liga, […]

February 26, 2021

Jenson Button joins Extreme E

Extreme E has named Jenson Button as the third Formula One World Champion to join the series. Button will own a team – JBXE – and will also be one of the team’s two drivers. Over the past three years, Button has successfully tried his hand at many other disciplines and championships including the FIA […]

January 25, 2021By Nik Roseveare

Formula 1 on Prime Video?

Formula 1 racing is in “active talks” with Amazon regarding streaming Grand Prix on Prime Video as it scopes a digital future beyond TV broadcasting. Chase Carey, F1’s outgoing chief executive, told the Financial Times that he had held “substantive discussions […] with all the global digital platforms.” F1 is targeting younger fans who are increasingly […]

December 23, 2020

F1 in pole position with expansion prospects

Formula 1 has managed the pandemic “reasonably well”, says a report from investment bank Berenberg, and is now well-positioned for 2021 growth and an improvement in revenues. “F1 will exit the year in arguably the best operating position it has been in years. This year, management and all F1 teams signed a host of agreements […]

December 10, 2020

Forecast: 8K TV sales will generate £2.5bn in 2021

Deloitte predicts that one-million 8K TVs will be sold in 2021, generating £2.5 billion (€2.7bn) in revenue globally. The average selling price of an 8K set is currently more than seven times that of the average television sold, but it’s expected that the entry-level price of an 8K TV may fall to the critical £1,000 […]

December 8, 2020

NENT launching Viaplay in US & Poland in 2021

Nordic Entertainment Group (NENT Group), the Nordic streaming company, has announced that its Viaplay streaming service will be rolled out in 10 international markets by the end of 2023, including Estonia, Latvia, Lithuania, Poland and the US in 2021. By the end of 2025, NENT Group aims to increase its subscriber base to approximately 10.5 […]

November 10, 2020

Lewis Hamilton named LG brand ambassador

LG Electronics has announced that Six-Time Formula One World Champion Lewis Hamilton has been signed to be the global ambassador for its LG Signature, the company’s premium home solutions brand. Hamilton will initially star in a new campaign to communicate the brand’s philosophy, ‘Art Inspires Technology, Technology Completes Art.’ “LG Signature is a brand that […]

October 16, 2020

YouTube confirms F1 livestream

Having earlier announced its intention to offer live streaming of the Formula 1 Aramco Grosser Preis Der Eifel 2020 in Germany on the Formula 1 YouTube Channel, the platform has confirmed its coverage plans. The livestream starts at 11am CEST on October 9th with the first practice session. Fans will be able to watch the […]

October 8, 2020By Colin Mann

Analyst: High willingness to pay for sport in Nordics

Like most other media activities, sports have been under pressure in 2020 – not only due to covid-19, but also from a rights perspective reports Mediavision. Luckily for Nordic sports fans, leagues and tournaments have been able to resume to play and announce winners of the spring seasons. Several major sports rights have been renegotiated […]

September 23, 2020