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Summer of sport boosts EE streaming

After a bumper summer of sport, EE has revealed how customers used its mobile network to watch all the action, from Great Britain bringing home 65 medals from the Tokyo Olympics and Gareth Southgate’s England side reaching the Euro 2020 final, to the 2021 Grand Prix and Super Cup. Olympics – Some 90 per cent […]

August 19, 2021

Poland: NENT signs Viaplay distribution with UPC

Nordic Entertainment Group (NENT Group) and Polish cable TV operator UPC have signed a multi-year distribution deal to bring NENT Group’s Viaplay streaming service to UPC’s customers. Viaplay will launch in Poland on August 3rd with a unique combination of Viaplay Originals, international films and series, kids content and premium live sports such as Bundesliga […]

July 28, 2021

Viaplay Q2 revenues up 36% YoY

NENT Group has reported that Viaplay paying subscribers up 21 per cent YoY in Q2 to 3,287,000 with 140,000 subscribers added QoQ, of which 113,000 were Nordic subscribers and 27,000 were international subscribers. 2021 year end international Viaplay subscriber target upgraded from more than 250,000 to 500,000. The Group reported a total operating income of […]

July 22, 2021

Poland: NENT Group signs Viaplay deal with Vectra

Nordic Entertainment Group (NENT Group) and Polish cable TV operator Vectra have agreed a multi-year distribution deal that makes NENT Group’s Viaplay streaming service available to Vectra’s 1.7 million customers. Viaplay will launch in Poland on August 3rd with a combination of Viaplay Originals, international films and series, kids content and premium live sports such […]

July 21, 2021

F1’s Aston Martin signs TikTok deal

TikTok has announced a new partnership with the Aston Martin Cognizant Formula One Team (AMCF1), as the social media platform becomes the organisation’s Official Creator Partner. The partnership will see AMCF1 working with both TikTok’s in-house creatives and the platform’s own creative community to explore new ways to engage with the AMCF1 story – including […]

July 19, 2021

NENT to launch Viaplay in Poland on Aug 3

Nordic Entertainment Group (NENT Group) has confirmed it will launch its Viaplay streaming service in Poland on August 3rd. Viaplay will offer Polish viewers a combination of premium live sports, Viaplay Originals, international movies and TV series, and kids content, and will be priced at PLN 34 (€7.55) per month. Following its roll-out in Poland, […]

July 6, 2021

Research: 61% Brits watching more sport on phone

Research from Sky Mobile reveals more than a third of Brits (37 per cent) watch their favourite sports via their smartphone at work, with over a quarter (27 per cent) viewing on the toilet or in a restaurant (26 per cent). The study of 2,000 sport fans found 16 per cent will slip out of […]

June 10, 2021

Bank: “Optimism for Viaplay prospects in Netherlands”

Analysts at investment bank Berenberg have issued ‘BUY’ advice on Nordic Entertainment Group (NENT) on the back of its news that its Viaplay platform will launch early in 2022 in the Netherlands. “We are optimistic regarding the prospects for Viaplay in the Netherlands, particularly as NENT has already secured two key sports rights, most notably […]

May 25, 2021

NENT optimistic for Poland

Investment bank Berenberg is holding its annual Conference US series of company presentations, and one participant was Nordic Entertainment Group (NENT). The bank said that president and CEO Anders Jensen had reiterated the strength of NENT’s position in its domestic Nordic market, Jensen outlined the progress in the Baltics, which is in line with expectations, […]

May 21, 2021

Research: 76% say tech has positive impact on TV sport

Instant replays, slow motion and the ability to rewind live TV are fans’ favourite innovations in sports broadcast, according to research commissioned by BT Sport. Meanwhile, teletext and waiting for Match of the Day highlights on Saturdays make more fans nostalgic than any other aspect of sports broadcast. A survey of 2,000 sport fans across […]

May 20, 2021