Channel 4 Sales has announced that McCain Vibes, the hot snack from McCain, will sponsor E4 Prime Entertainment – a strand of programming airing daily on E4. Starting on September 1st, the six-month partnership will see McCain Vibes sponsor over 300 hours of entertainment between 6pm and 11pm, which includes shows such as Below Deck, […]
Osun Group, the IP owner behind the relationship reality format Blue Therapy, has announced Belgium’s localised adaptation, titled Koppels in Crisis. Produced by All3Media Belgium for streaming service Streamz – the series will be hosted by acclaimed relationship therapist Jess Donckers. In Koppels in Crisis, four couples undergo intensive therapeutic dialogues led by Donckers – […]
Channel 4 Sales has secured Nice’n Easy, a Clairol brand owned by beauty company Wella, as the sponsor of The Honesty Box, a new nine-part reality dating experiment on E4. Building on the success of Clairol’s sponsorship of Channel 4’s First Dates, which featured the Nice’n Easy at-home hair colourant, the deal will include linear […]
The Simpsons, the longest-running primetime scripted show in television history, is moving from its traditional weeknight slot on Channel 4 to E4, with season 32 of the animated series airing on E4 beginning in January 2025. The move comes as Channel 4 and Disney Entertainment announce a deal renewal, which will bring new seasons of […]
Channel 4 Sales has secured Pernod Ricard UK as sponsor of E4’s prime entertainment strand. The creative will be present across E4 and Channel 4 streaming and demonstrates Channel 4’s unique capability for brands to tap into the younger skewing audience with 3.6 per cent of viewing to E4 coming from 18-24s compared with the […]
Following growth in customer acquisition over the last few years, iD Mobile (subsidiary of Currys PLC) is looking to make further strides in the highly competitive Mobile market by reaching new audiences at scale via a newly agreed partnership with Channel 4 Sales. As of May 1st, iD Mobile will be sponsoring ‘E4 Bright Entertainment’, […]
Dating app Tinder and Channel 4 are teaming up for a new sponsorship deal with E4, which will see a range of idents airing 25 times per day across popular E4 titles from April 1st to June 30th. The new sponsorship highlights the power of connecting over a mutual passion for TV and film, particularly […]
Channel 4 is switching up the schedule of its flagship soap, Hollyoaks, with a new episode strategy built around evolving viewing habits. From September 2024, the new, data-led drop pattern will see the soap move from five new episodes per week to three on streaming, E4 and YouTube. Channel 4 says that research has “identified […]
Channel 4 has co-commissioned Made in Bondi (working title), a new version of the popular reality series Made in Chelsea with Australian broadcaster Seven Network. Made in Bondi, will follow the lives and loves of Sydney’s young, social elite. Set in one of Sydney’s most exclusive neighbourhoods, opulence knows no bounds and drama is always on the menu, with […]
The first iteration of Blue Therapy became an overnight success as a YouTube series for its deep dissection of modern Black British relationships, and now returning as a six-part entertainment series on E4 on October 5th, In Love & Toxic: Blue Therapy is even bigger and bolder for TV as viewers can expect more jaw-dropping […]