As the mid-market sector gains momentum, StackAdapt, a multi-channel programmatic advertising platform, is making strides in empowering advertisers with premium targeting capabilities and is seeing substantial advertiser growth in connected TV (CTV) placements and other high-impact channels. With a strong focus on regional expertise and category-specific insights, StackAdapt empowers marketers to reach their target audiences […]
Kantar, the marketing data and analytics company, reveals that sports viewership surged in Q3 2024 thanks to events including the Olympics encouraging more diverse audiences. This growth, identified in Kantar’s latest Entertainment on Demand (EoD) data and analysis on the global video streaming landscape, highlights the increasing importance of live sports for streaming platforms but […]
Disney has announced its distribution deal with French media group Canal+, which includes movie releases six months after their theatrical release, and access to Disney TV channels and streaming service Disney+, will not be renewed at the end of the current contract on December 31st 2024. The deal, signed in 2019, allowed a first window […]
Disney+ and Freddie Flintoff have partnered for an untitled Original documentary film (1×90’) with exclusive access to the former international cricketer and broadcast presenter, produced by South Shore. The Disney+ Original documentary film will look back at Flintoff’s incredible life and cricketing career that saw him win two Ashes series with England and become a […]
While recent market challenges have impacted the TV and Film production landscape, spending across the top six global content providers (Disney, Warner Bros Discovery, Paramount, Netflix, Comcast and Google) has grown since the pandemic. Ampere’s latest intelligence shows that spending across these groups will reach a new high in 2024 and account for 51 per […]
Disney+ has revealed a companion podcast for its Rivals series, based on the iconic novel by Dame Jilly Cooper. The podcast features members of the cast and special guests in exclusive conversation with Pandora Sykes and accompanies the eight-part television adaptation. Set against the backdrop of 1980s England, Rivals follows the ruthless competition in British independent television […]
Kantar, the marketing data and analytics company, has released its latest Entertainment on Demand (EoD) data on the UK’s streaming market. Kantar’s EoD study in Great Britain uncovers the behaviours within the VoD market between July to September 2024. Emmys and high-profile partnerships propel Disney+ Off the back of a hugely successful Emmy awards season, […]
Parks Associates’ research finds US consumers are increasingly adopting ad-based video streaming service packages in order to save money on subscription fees. Ad-Based Streaming: Consumer Demand & Engagement, a study of 8,000 US internet households, examines why ad-based services are experiencing a surge in adoption, which services are the most popular, and household sentiment towards […]
From October 28th, Swisscom’s blue Binge will launch a combined Netflix Basic and Disney+ subscription (Standard option) for CHF 19.90 (€21.28) per month, making it around 28 per cent cheaper than paying for the Netflix and Disney+ packages separately. The minimum subscription period for blue Binge is one year, but it can be upgraded at […]
Disney+ has announced that Original limited series, FX’s Say Nothing, will premiere with all nine episodes on November 14th exclusively on Disney+ in the UK. The series is based on the best-selling book by Patrick Radden Keefe, which recently ranked #19 on the New York Times’ 100 Best Books of the 21stCentury. Say Nothing is a gripping story […]