From the triumphant return of legendary bounty hunter Boba Fett to the live-action debut of fan-favourite Ahsoka Tano, the second season of The Mandalorian has kept fans excited to see how each new weekly chapter will unfold. Disney+ will bring viewers behind the scenes of the season in a new hour-long Making of Season Two […]
Research from analyst firm Parks Associates finds 25 per cent of US broadband households now prefer an OTT subscription service to watch new movies, while 24 per cent still prefer movie theatres to experience first-run movie titles. “Covid-19 has upended the traditional content-windowing process, and consumer research shows this paradigm shift is impacting consumer attitudes,” […]
An unusually diverse range of content interests means the Nordics provide ample growth opportunity for new US studio-led streamers and other new international services such as BritBox that can leverage demand for UK and US content, according to consultancy firm Ampere Analysis. Scandinavians show strong interest in both local and international content, a trait which, […]
The Walt Disney Company has detailed next steps in its global streaming expansion at its 2020 Investor Day, with new details on the future of its direct-to-consumer services Disney+, Hulu and ESPN+, a first look at its upcoming international general entertainment content brand, Star, and previews of all-new content. Bob Chapek, CEO at The Walt […]
The second tranche of Hub Entertainment Research’s Predicting the Pandemic research tracking the impact of the pandemic shows how it has accelerated the already well-established shift to online consumption of entertainment content, across multiple facets of the leisure economy. Highlights from the November findings: As many Americans moved indoors for the fall [autumn], large proportions […]
Ampere’s latest analysis of the US and European SVoD market reveals that the average US streaming household now stacks an average of four different subscription video services. In the five largest Western European territories, streaming homes have an average of two services. The pandemic, national lockdowns, and the launch of new studio-backed subscription services have […]
License Global magazine, the news publication for the licensed consumer product industry, has released the 2020 edition of The Influentials report, which uniquely highlights the brands that captured the spotlight of pop culture globally throughout the past 10 years and those in position to influence the business of brand licensing in the decade ahead. Honouring […]
Staff cuts are underway at Walt Disney’s Television Group following the recent consolidation of its TV operations to focus on streaming services. ABC Entertainment SVP Jennifer Mayo and David Marko, head of movies and mini-series respectively, are both on their way out according to Deadline. Andy Kubitz, EVP of programming strategy, is also believed to […]
On December 5th and 6th viewers in India can watch all of Netflix’s content free of charge as part of a ‘Streamfest’ promotional weekend to encourage more subscribers. This is the first-ever such event anywhere on the planet and designed to see Netflix’s current 5 million or so subscribers (as stated by Media Partners Asia) […]
Disney+ Hotstar has collaborated with MediaMath, a Demand-Side Platform (DSP) that delivers accountable, and performant advertising technology for brands to buy addressable media. This association enables advertisers and agencies to measure reach and frequency on OTT programmatic inventory in a brand-safe environment. With this offering, brands can purchase premium inventory through Programmatic Guaranteed (PG) and […]