More and more shows and movies available on TV platforms are being prominently branded as ‘original’. The Evolution of Video Branding study from Hub Entertainment Research explores what consumers assume about such content and how the term influences viewing decisions. Highlights from the study:

Futuresource Consulting’s latest Video Insights India report maps out the dynamics of this key emerging and increasingly-dynamic video battleground. An already rapidly evolving market, the pandemic has driven further change, with many consumers protecting disposable income by reducing pay-TV subscriptions and topping up viewing with SVoD and AVoD services. Pay-TV Operators Want Their Slice of […]

At the Television Critics Association Winter Press Tour, Disney+ showcased some of its upcoming series, including the Disney+ Original Series Big Shot, The Mighty Ducks: Game Changers, and presented a Q&A with Kevin Feige, Producer, President of Marvel Studios and Chief Creative Officer, Marvel, in support of The Falcon and The Winter Soldier. The streaming […]

Disney’s SVoD platform, Disney+, has rolled out its new Star brand in Europe, Australia, New Zealand, Canada and Singapore. Fully integrated into Disney+ in these markets, Star has its own dedicated brand page featuring a collection of general entertainment movies, television, documentaries and more, along with Star-branded exclusive originals and local productions being created for […]

Research by Uswitch, the comparison and switching service, has uncovered that a third (33 per cent) of people said streaming online TV helped them to feel less lonely over the past year, with 43 per cent saying they’ve binged an entire series in a single day. A quarter (26 per cent) said they now exclusively […]

To mark the launch of Star on Disney+ on February 23rd, Radio Times has conducted a survey revealing how lockdown has impacted its readers’ TV viewing habits. Over 6,600 TV fans from across the UK took part in the survey, sharing some of their memorable moments from iconic series such as Lost, Family Guy and […]

As Disney+ prepares to launch Star, and with it a slew of more adult-orientated content, the platform has enlisted Stewie Griffin of Family Guy fame and The Mandalorian actor Pedro Pascal to help spread the information around the new parental controls services available. To make sure Disney+ remains suitable for audiences of all ages, the […]

The potential for further SVoD growth in the Nordics is among TV viewers aged 60+, according to Mediavision’s analysis. After yet another year of strong growth in 2020, the question in the Nordics is: how to keep momentum in 2021, with fewer households left to convert? Players must broaden their perspective – likely towards the […]

Disney has announced a slate of ten European productions for its Disney+ streaming platform. The projects, which span Germany, France, Italy and The Netherlands, mark the start of Disney’s plan to commission 50 productions in Europe by 2024. Diego Londono, EVP, Media Networks and Content, The Walt Disney Company EMEA commented: “Our commissioning strategy showcases […]

Technology distributor Exertis has announced a partnership with cloud gaming platform Antstream Arcade across EMEA (Europe, Middle East, and Asia). The partnership will give Exertis customers access to Antstream’s retro games streaming platform, with thousands of iconic games to choose from. Just one account with Antstream can be used across multiple devices, from gaming consoles […]