Joe Hand Promotions, a global player in live sports viewing for the commercial market, which includes bars, restaurants, and casinos, and All Elite Wrestling (AEW), have announced a multi-year agreement for Joe Hand Promotions to exclusively distribute AEW’s Pay-Per-View (PPV) events in the United States, Canada, and Puerto Rico. This extension builds upon the long-term […]
DirecTV is launching three new Genre Packs and two new Mini-Pack Add-ons in the US. These streaming options complement the launches of MySports in January and MyFree DirecTV in November 2024. Genre Packs and MyFree DirecV are available now through the directvstream website and will be available through device partners and the DirecTV website in […]
International production studio, rights business and channel operator, Blue Ant Media, has announced at NATPE Global that three of its free, ad-supported streaming TV (FAST) channels are now available on MyFree DirecTV. DirecTV’s US-based audience now has access to three of Blue Ant Media’s curated media brands, including: wildlife and nature programming on Love Nature, […]
Major League Baseball’s 2023 World Series champion Texas Rangers and DirecTV have announced a multiyear distribution agreement to provide Texas Rangers’ pre-game, post-game, and live game telecasts for the perennial American League West contender across a five-state footprint, including all of Texas, Oklahoma, Arkansas, Louisiana, and eastern New Mexico, in time for Opening Day on […]
Nexxen, the advertising technology platform with deep expertise in data and advanced TV, has announced advancements to its live sports offerings as well as new, key partnerships with publishers in this high-demand space. With Nexxen’s live sports packages – which span linear and streaming – advertisers and buyers can seamlessly reach highly engaged audiences across […]
DirecTV has acquired the majority ownership of Invidi Technologies, a specialist in providing addressable television advertising solutions that increase the value of advertising inventory for programmers and distributors by allowing marketers to target specific audiences on television without wasting ad impressions. “DirecTV has been a trailblazer in addressable TV for nearly 15 years. Our longstanding […]
DirecTV is launching MySports in the US – a tailored package of channels for fans looking for 24-7 sports. At launch, MySports includes 40 sports and broadcast channels and is initially available in 24 metro areas, including:New York, Los Angeles, Chicago, Philadelphia, San Francisco Bay Area, and others. The availability of MySports will expand into […]
DirecTV, along with EchoStar, have raised concerns about the recently announced dismissal of Fubo’s claims against Venu and its shareholders and the lifting of the preliminary injunction that blocked the launch of Venu pending a full review of the claims against it. The Court issued its preliminary injunction after concluding that Venu and its shareholders […]
DirecTV Advertising has announced the programmatic enablement of its linear satellite inventory. Powered by the company’s proprietary ad tech stack, DirecTV Axis, and as part of its mission to ‘set TV free’, programmatic buyers will now have access to increased inventory, scale and untapped audiences across satellite and streaming. “In today’s rapidly evolving media landscape, […]
DirecTV Advertising, a specialist in video entertainment and advertising innovation, has announced plans to launch a dedicated out-of-home (OOH) network, DirecTV Remote. DirecTV is now bringing its TV video expertise beyond the traditional household to serve ad experiences to audiences on the go. DirecTV Advertising will be activating video ads across the DirecTV footprint in […]