DirecTV Advertising, a specialist in video entertainment and advertising innovation, has announced plans to launch a dedicated out-of-home (OOH) network, DirecTV Remote. DirecTV is now bringing its TV video expertise beyond the traditional household to serve ad experiences to audiences on the go. DirecTV Advertising will be activating video ads across the DirecTV footprint in […]

Fremantle has announced that it will bring a FAST channel line-up featuring their television content to DirecTV’s new curated streaming platform, MyFree DirecTV. This will provide viewers with access to a wide range of Fremantle’s programming, including game shows and reality series. Channels coming to the new service will include: • BUZZR – a nonstop line-up […]

The planned merger between two US pay-TV satellite broadcasters is definitely off – at least for the moment. A deadline set by DirecTV passed without fresh discussions or progress happening. The blame for the decision falls on Charlie Ergen’s Dish/EchoStar and its bond (debt) holders. Under the complex merger deal, which would have created the […]

EchoStar’s share price has plummeted 13 per cent as news emerged that TPG (the former Texas Pacific Group) has said that the acquisition by DirecTV of EchoStar’s pay-TV assets was at risk because of EchoStar/Dish bond-holders who were holding out over the terms of a debt exchange offer. There are multiple reports that Dish bondholders […]

DirecTV has launched its dedicated free ad-supported streaming TV (FAST) platform – MyFree DirecTV – in the US, a few days ahead of schedule. DirecTV is working with programmers including A&E, Fox, Lionsgate and Scripps among others to distribute a lineup of over 70 FAST channels on MyFree DirecTV. Channels available at launch include MovieSphere, […]

DirecTV has announced plans to launch a dedicated free ad-supported streaming TV (FAST) platform – MyFree DirecTV – in the US on November 15th. At launch, MyFree DirecTV will provide viewers with direct access to curated FAST Channel content and an on-demand library, with additional channels slated to join the platform throughout 2025 and beyond. […]

DirecTV Advertising, a specialist in addressable advertising, has announced a partnership with LiveRamp, the data collaboration platform, to enable LiveRamp’s Authenticated Traffic Solution across DirecTV’s streaming platforms in the US. LiveRamp’s solution allows brand marketers to connect their first-party data with DirecTV’s deterministic user data, enabling deeper advertiser control for targeting and measurement across authenticated […]

It should not be forgotten in the acres of business news coverage over the DirecTV (and TPG) acquisition of DISH Network that in selling DISH, chairman Charlie Ergen is very much giving up his ‘baby’. When his EchoStar 1 satellite was launched on a Chinese Long March rocket in 1995 Ergen was in the launch […]

As heavily rumoured, DirecTV and EchoStar have entered into a definitive agreement under which DIRECTV will acquire EchoStar’s video distribution business DISH DBS, including DISH TV and Sling TV, through a debt exchange transaction. “DirecTV operates in a highly competitive video distribution industry,” said Bill Morrow, Chief Executive Officer, DirecTV. “With greater scale, we expect […]

The long-awaited merger between DirecTV and Dish Network appears imminent and could be announced as early as September 30th, according to a report in the WSJ. If an agreement is reached, the result would be the creation of the largest pay-TV operator in the US. Together, the pair would have some 20 million subscribers. The […]