Nexxen, the advertising technology platform with deep expertise in data and advanced TV, has announced advancements to its live sports offerings as well as new, key partnerships with publishers in this high-demand space. With Nexxen’s live sports packages – which span linear and streaming – advertisers and buyers can seamlessly reach highly engaged audiences across […]
DirecTV has acquired the majority ownership of Invidi Technologies, a specialist in providing addressable television advertising solutions that increase the value of advertising inventory for programmers and distributors by allowing marketers to target specific audiences on television without wasting ad impressions. “DirecTV has been a trailblazer in addressable TV for nearly 15 years. Our longstanding […]
DirecTV is launching MySports in the US – a tailored package of channels for fans looking for 24-7 sports. At launch, MySports includes 40 sports and broadcast channels and is initially available in 24 metro areas, including:New York, Los Angeles, Chicago, Philadelphia, San Francisco Bay Area, and others. The availability of MySports will expand into […]
DirecTV, along with EchoStar, have raised concerns about the recently announced dismissal of Fubo’s claims against Venu and its shareholders and the lifting of the preliminary injunction that blocked the launch of Venu pending a full review of the claims against it. The Court issued its preliminary injunction after concluding that Venu and its shareholders […]
DirecTV Advertising has announced the programmatic enablement of its linear satellite inventory. Powered by the company’s proprietary ad tech stack, DirecTV Axis, and as part of its mission to ‘set TV free’, programmatic buyers will now have access to increased inventory, scale and untapped audiences across satellite and streaming. “In today’s rapidly evolving media landscape, […]
DirecTV Advertising, a specialist in video entertainment and advertising innovation, has announced plans to launch a dedicated out-of-home (OOH) network, DirecTV Remote. DirecTV is now bringing its TV video expertise beyond the traditional household to serve ad experiences to audiences on the go. DirecTV Advertising will be activating video ads across the DirecTV footprint in […]
Fremantle has announced that it will bring a FAST channel line-up featuring their television content to DirecTV’s new curated streaming platform, MyFree DirecTV. This will provide viewers with access to a wide range of Fremantle’s programming, including game shows and reality series. Channels coming to the new service will include: • BUZZR – a nonstop line-up […]
The planned merger between two US pay-TV satellite broadcasters is definitely off – at least for the moment. A deadline set by DirecTV passed without fresh discussions or progress happening. The blame for the decision falls on Charlie Ergen’s Dish/EchoStar and its bond (debt) holders. Under the complex merger deal, which would have created the […]
EchoStar’s share price has plummeted 13 per cent as news emerged that TPG (the former Texas Pacific Group) has said that the acquisition by DirecTV of EchoStar’s pay-TV assets was at risk because of EchoStar/Dish bond-holders who were holding out over the terms of a debt exchange offer. There are multiple reports that Dish bondholders […]
DirecTV has launched its dedicated free ad-supported streaming TV (FAST) platform – MyFree DirecTV – in the US, a few days ahead of schedule. DirecTV is working with programmers including A&E, Fox, Lionsgate and Scripps among others to distribute a lineup of over 70 FAST channels on MyFree DirecTV. Channels available at launch include MovieSphere, […]