Measurement and data analytics company Nielsen is adding addressable measurement to its National TV currency. Through strategic data integrations, Nielsen will add ~55 million devices across smart TVs and set-top boxes to help scale addressable TV. Nielsen’s addressable measurement will include AT&T’s DirecTV, DISH, Nielsen Advanced Video Advertising and addressable campaigns on VIZIO that utilise […]
A special acquisition business, Churchill Capital, is amongst a growing number of companies looking at AT&T’s pay-TV assets. Churchill Capital raised $2.07 billion in July and there are numerous reports that they are interested in making a bid for certain AT&T assets. Also with an interest in the proceedings is Apollo Global Management is said […]
AT&T is still considering selling off a “significant minority stake in DirecTV”. According to a report by business news channel CNBC, various Venture Capitalist funds, including Apollo Management, are planning to make bids. However, the bad news for AT&T is that the cash under consideration would value DirecTV at less than $15 billion. That’s a […]
The US Department of Justice (DoJ) has ruled out any sort of merger between Charlie Ergen’s Dish Network and arch-rival AT&T’s DirecTV. The two pay-TV giants are both losing subscribers and a merger between them has long been mooted, not least by Ergen who has frequently said that a merger was inevitable. However, the New […]
Reports from the US say that pay-TV giant DirecTV, owned by telco AT&T, is definitely up for sale and that some bids are already being submitted. The New York Post said that “lowball bids” were actively being made and coming mostly from private equity interests. Goldman Sachs is handling the process. The newspaper says that […]
The prospects of some sort of merger of satellite operators in North America, between Charlie Ergen’s Dish Network and AT&T’s DirecTV, or perhaps a European consolidation between SES and Eutelsat, has generated plenty of media comment over the past weeks. However, a virtual meeting of senior executives on September 24 at the Avia (Asia Video […]
AT&T is struggling to find a potential buyer for its DirecTV Latin American satellite DTH business which trades as Vrio. Bloomberg reports that AT&T’s CEO John Stankey is looking to dump non-essential and non-performing divisions under the AT&T umbrella. It lists the AT&T divisions now up for sale and which includes the whole or part […]
A report from Standard & Poors Market Intelligence (S&P) by Sarah Barry-James suggests that the potential for some sort of ‘merger’ between AT&T’s DirecTV and Charlie Ergen’s Dish Network poses risks. Ergen is on the record as saying that a combination of the two DTH pay-TV giants is “inevitable”. But S&P reminds readers that Constantine […]
While the market assesses the probability of AT&T divesting its 100 per cent ownership of DirecTV, it is clear that there are currently more questions than answers. Analysts at MoffettNathanson (MN), in a note to clients,
Ad company Xandr is the the next candidate for reducing AT&T’s $150 billion+ debt, according to Reuters. Xandr came out of AT&T’s $1.6 billion acquisition of ad tech firm AppNexus in 2018. It is meant to give advertisers targeting through AT&T consumer data across phone, Internet and TV services. AT&T spent $135 billion including the […]