In a show of support for pubs during the busy December trading period, Sky Business has donated its shirt sponsorship of PDC World Darts Championship players to PubAid, the positive voice for UK pubs. During the opening matches which took place this week, PubAid had the sleeve sponsorship for Ryan Joyce, Robert Owen and Ryan […]
Sky is stepping up to the oche with a new three-part docuseries Dart Kings (3×60’). The series marks the latest collaboration between Sky and Mindhouse Productions following the BAFTA win for Lockerbie earlier this year and the critically acclaimed Tell Them You Love Me. Dart Kings will takes viewers on a nostalgic trip down through […]
Celebrated British game show Bullseye is returning to ITV, with cricketing legend Freddie Flintoff at the presenting helm. Bullseye is one of the UK’s most successful game shows, and in a new Christmas special each playing team will be made up of an amateur dart player, known as the ‘thrower’, and their team partner, the […]
ITV will continue to televise major snooker and darts events following the signing of a one-year extension with Matchroom. The deal will see World Snooker Tour’s British Open, Champion of Champions, Players Championship and Tour Championship continue to receive free-to-air coverage across ITV and ITVX. The extension also includes a host of Professional Darts Corporation […]
Two sisters aiming to strike a deal to host a charity football match with big name stars from the Wales Euro 2016 squad, amateur darts players competing in a local pub league, and a GP who communicates with seals all feature in the new Our Lives season. Following the success of past seasons, Our Lives […]
A new report from Sky – The Attention Index – reveals what is grabbing the attention of audiences in today’s information-rich world. From the big screens in living rooms, to the small screens on mobiles, the report provides an insight into where people are focusing their attention, how people watch and how they stay connected. […]
Tayto Group, specialists in Pork Snacks, has announced it will be sponsoring coverage of darts on Sky Sports. The new deal was created in partnership by Sky Media, the advertising arm of Sky and integrated marketing agency, Bray Leino. The campaign sees the first ever TV campaign for Tayto’s pork snacks range. The campaign kicks […]
People are dart-ing into romance this month thanks to the ‘Luke Littler effect’, with 53 per cent of individuals eager to take on their date at a game of darts for a first-date activity. Littler helped attract a record darts audience for Sky Sports over the festive period. Now, a survey by Sky Sports has […]
Luke ‘The Nuke’ Littler, the teenage darts sensation and breakout star from the most recent PDC World Darts Championship, in which he entertained millions across the country in becoming the tournament runner-up, can be seen live in action on free to air television this January on ITVX. Littler has been announced as one of the […]
A record audience of over 4.8 million people tuned in to watch 2024 PDC World Darts Championship final on January 3rd, making it the most watched darts event ever on Sky and NOW. A peak audience of 3.71 million watched Luke ‘Cool Hand’ Humphries claim his first ever World Darts Championship title after defeating teenage […]