This August, The Hundred cricket tournament returns to the BBC for a third year. Sixteen games, including the opening game double header between Trent Rockets and Southern Brave on August 1st, and the final at Lord’s on August 27th, will be available to watch live across BBC TV and iPlayer. Every game will also be […]
One of cricket’s fastest growing format, the T10, is scaling new heights every day and one of the next destinations is the US, where some of the most loved legends of the game will battle it out for top honours. The inaugural edition of the US Masters T10 League, the first edition of the T10 […]
The opening fixture of the Ashes series brought Sky Sports its highest ever viewing figures for a cricket Test match, with a peak of 2.12 million viewers in home. An average audience of 1.17 million tuned in on day five, with a combined average of 877k across all five days of the match, making it […]
BBC Sport has announced an audio deal to extend live cricket coverage across BBC radio and BBC Sounds up to and including the 2028 season. The new four-year agreement with the ECB extends the existing deal which runs to 2024 and ensures live coverage of all England’s home Tests, one-day internationals and IT20s will continue […]
Ahead of the first day of the 2023 LV = Insurance Ashes Series, Sky Sports claims it has proven that having the cricket on while working actually improves productivity. The research, undertaken by behavioural science experts with over 1,000 cricket fans across the UK, reveals that the disruption caused by switching from work to check […]
Brightcove, the streaming technology company, has unveiled its new Ad Insights solution that it says will transform the way media companies measure ad tolerance and revenue optimisation by analysing audience engagement across their advertising and calculating the impact of advertising intensity. By leveraging advanced machine learning models and proprietary metrics, Ad Insights will provide Brightcove […]
Creative production agency cain&abelDDB and independent media agency Medialab continue their successful partnership as they work with Laithwaites to deliver their newest activity and another innings as the Official Wine Partner of England Cricket. Earlier this month, Laithwaites announced their multi-year partnership with England Cricket, and to support this have also announced their co-sponsorship of […]
The Foxtel Group has extended its long-term partnership with the Tata Indian Premier League which will see it continue as the exclusive tournament broadcaster in Australia with games to be shown live on Fox Sports, available on Foxtel and Kayo Sports, until at least 2027. The renewed five-year deal will see 74 matches made available […]
Planetcast Media Services, a broadcast technology and media services provider in India and Southeast Asia, has been selected as media services partner by Indian Premier League (IPL) rights winners Star Sports (domestic TV broadcast), Viacom18 (domestic OTT on JioCinema), and Times Internet (international via Cricbuzz). Planetcast brings deep cricket video experience to its work with […]
India’s vernacular gaming platform, WinZO, has launched a new campaign to highlight the social gaming capabilities of its app. Titled ‘Khiladi ho? Khiladi chahiye?’ (Are you a game player? Do you need an opponent?), the campaign began during the current season of IPL 2023. The campaign is a humorous take on how people in India […]