The HBL Pakistan Super League has entered into an partnership with short form video platform TikTok. During the Abu Dhabi-leg of the HBL PSL 6, TikTok users will get an opportunity to engage and generate content on the platform. The HBL PSL 6 resumes at the Sheikh Zayed Stadium on June 9th with a match […]
Sky Sports has partnered with the England and Wales Cricket Board (ECB) to launch Dynamos Cricket Intros, a new multi-year initiative that champions inclusion, encouraging more children to take up the game of cricket regardless of gender, ability, or background. With the ambition of reaching children who might not ordinarily have access to cricket for […]
Findings from target audience company GWI’s new data set, GWI Sports, indicate that consumers are increasingly turning to streaming services to watch sports events. The service aims to give sports teams, brands and agencies unique demographic and psychographic insights into the new sports fans. Based on a sample of over 23,000 Internet users aged 16-64 […]
Recast, the UK based sports OTT platform, has raised £5.9 million (€6.7m) in its Series A round of investment. Recast said the success of the round follows increased demand from rights holders looking for alternative ways to monetise their video content as consumption and payment patterns continue to evolve. Among the investors is Simon Bax, […]
YuppTV, an OTT platform for South-Asian content, has acquired the digital broadcasting rights for VIVO IPL 2021 in close to 100 countries. With this development, YuppTV will help cricket fans across the globe to access all the live action of the 60 T20 matches slated for the VIVO IPL 2021. After shifting to the UAE […]
Discovery, the multichannel broadcaster, has emerged as a surprise contender to acquire the rights to this winter’s Ashes cricket series as part of attempt to boost significantly sporting content across its platforms. According to reports, Discovery is preparing to take on BT Sport and Sky Sports for a four-year package worth in over £50 million for […]
Cricket’s new T20 competition – the Dafabet African Premier League (APL) – will be shown exclusively to UK viewers through sports broadcasting platform Recast. The new six-team APL – which aims to be the premier T20 league on the African continent within four years – will be played in Nairobi from March 25th to April […]
Eurosport and Eurosport HD India, the sports channels from the house of Discovery, have brought to its fans the Bihar Cricket League (BCL), a T20 League which is an initiative of Bihar Cricket Association (BCA) – one of the oldest cricket associations of the country and Elite Sports Management. The league has already started will […]
FreeSports, owned and operated by Premier Sports, has signed a deal with RDA to broadcast all tests, ODIs and T20 fixtures involving Afghanistan and Zimbabwe live on free to air over the next three years. From March 2nd, both sides face one another in two tests which is set to be the first Test match […]
BT Sport has announced a host of new exclusive cricket content including England men’s and women’s tours of the West Indies and New Zealand. BT Sport will also show all men’s and women’s domestic and international cricket in West Indies and New Zealand. BT Sport has already begun broadcasting cricket from New Zealand, including the […]