The Coalition for Innovative Media Measurement (CIMM) has announced that 15 new members have joined the organisation since March 2024, including: Canada Media Fund, Capgemini, Captify, Digital Envoy, Digital-i, Experian, Extreme Reach, Havas media, Knot Simpler, LinkedIn, Mandell Blockchain Advisors, Verisk, Video Research USA and Wurl. CIMM has also enhanced its executive team with the […]

The Coalition for Innovative Media Measurement (CIMM) has announced that it will incorporate The Attention Council (TAC), a community of researchers, agencies, publishers, and holding companies focused on improving outcomes, as a new industry working group within CIMM. The new Attention Working Group, chaired by measurement industry veteran Andy Brown, will facilitate a programme of work […]

The Coalition for Innovative Media Measurement (CIMM) and Television Bureau of Advertising (TVB) have issued new guidelines for local TV in the US aimed to achieve reliable, stable and accurate post analysis where the projected rating – the buyer and seller’s agreed upon audience prior to the ad running – is compared with the measured […]

The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting improvements, best practices and innovations in measurement and currency development, metrics and data, has announced the appointment of Chrissie Hanson, CEO at OMD USA, to its Board of Directors. With over two decades in the advertising space collaborating with global, […]

Despite dramatic changes across the TV market and measurement landscape, consumer research panels seem set to remain a critical building block for measurement solutions for the foreseeable future. The Future Role and Value of Panels in US TV Measurement, released by the Coalition for Innovative Media Measurement (CIMM), analyses the purpose and usage of consumer […]

The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting improvements in measurement and currency development, metrics and data, has revealed its priorities for H1 2024, along with significant growth in its membership base and new appointments to its Board of Directors. CIMM’s priorities are unveiled at a time of […]

The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation and best practices in media measurement, metrics and data, has launched a study to examine the future role and value of panels for TV and cross-platform measurement in the US. “Consumer research panels have played a critical part of […]

The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation and best practices in media measurement, metrics and data, is launching a new research programme focused on exploring the practical steps that the industry can take to unlock the full potential of data collaboration and clean room solutions in […]

The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation and best practices in media measurement, metrics and data, is launching a study focused on assessing the opportunities that exist for enhancing the value of Smart TV data as an input to TV measurement solutions. “Smart TV data, leveraging […]