The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting improvements, best practices and innovations in measurement and currency development, metrics and data, has revealed its strategic priorities for H1 2025.  “2024 was a significant year of growth and development for the Coalition,” said Jon Watts, Managing Director of CIMM. “We […]

The identity ecosystem that increasingly powers the TV and video advertising marketplace is at a crossroads, facing significant changes and challenges with the rise of streaming on top of existing complexity and fragmentation. A study released by CIMM and OpenAP urges that now is the time to reassess current approaches to identity and identity resolution […]

Television consumption behaviours in the US have changed dramatically during the last decade, making measurement increasingly challenging as the landscape becomes more fragmented and complex. With the growing availability of big TV datasets reducing barriers to entry in the marketplace, the ecosystem now operates across multiple measurement vendors – meaning different data sets, methodologies, and […]

The Coalition for Innovative Media Measurement (CIMM), in collaboration with XR Extreme Reach and VEIL Global Technologies, has announced the launch of a new initiative to assess the role that open, universal watermarking across linear and streaming TV platforms could play in supporting improved measurement of content and advertising in the US TV and video […]

The Coalition for Innovative Media Measurement (CIMM) has announced that 15 new members have joined the organisation since March 2024, including: Canada Media Fund, Capgemini, Captify, Digital Envoy, Digital-i, Experian, Extreme Reach, Havas media, Knot Simpler, LinkedIn, Mandell Blockchain Advisors, Verisk, Video Research USA and Wurl. CIMM has also enhanced its executive team with the […]

The Coalition for Innovative Media Measurement (CIMM) has announced that it will incorporate The Attention Council (TAC), a community of researchers, agencies, publishers, and holding companies focused on improving outcomes, as a new industry working group within CIMM. The new Attention Working Group, chaired by measurement industry veteran Andy Brown, will facilitate a programme of work […]

The Coalition for Innovative Media Measurement (CIMM) and Television Bureau of Advertising (TVB) have issued new guidelines for local TV in the US aimed to achieve reliable, stable and accurate post analysis where the projected rating – the buyer and seller’s agreed upon audience prior to the ad running – is compared with the measured […]

The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting improvements, best practices and innovations in measurement and currency development, metrics and data, has announced the appointment of Chrissie Hanson, CEO at OMD USA, to its Board of Directors. With over two decades in the advertising space collaborating with global, […]

Despite dramatic changes across the TV market and measurement landscape, consumer research panels seem set to remain a critical building block for measurement solutions for the foreseeable future. The Future Role and Value of Panels in US TV Measurement, released by the Coalition for Innovative Media Measurement (CIMM), analyses the purpose and usage of consumer […]