ITV’s Eat Them To Defeat Them aims to build on a billion in new campaign
ITV and Veg Power’s health-eating campaign, Eat Them To Defeat Them, returns for 2022 with the aim of one million children receiving activity packs. Since the campaign debuted in January 2019, Eat Them To Defeat Them has led to sales of almost one billion additional children’s portions of vegetables – worth just under £92 million. […]






