Creative production company After Party Studios has announced the appointment of Sam Ewen in the newly-created role of Head of Entertainment and Ayesha Mittal as Executive Producer. Ewen will be responsible for spearheading the business’s continued growth in entertainment whilst Mittal will lead both original and branded entertainment projects, connecting with audiences on every platform. […]
Channel 4 is giving streamers a new way to watch over Christmas and into 2025. The ‘Un-algorithmy algorithm’ sees the UK commercial PSB launch a dedicated section on its streaming app and website where viewers can access recommendations and content collections created solely by humans for humans. Unlinked from Channel 4’s algorithm and recommendation engines, […]
Comedian and Strictly Come Dancing winner, Chris McCausland, will use Channel 4’s Alternative Christmas Message to personally urge employers to tackle discrimination of disabled people and for improvements to be made to the government-backed grant, Access to Work, that covers access costs for disabled people in employment. Department for Work and Pensions’ figures estimate that disabled […]
Channel 4 is teaming up with Fred Olsen Cruise Lines, as the cruise ship holiday brand becomes sponsor of the broadcaster’s escapism content, such as Four in a Bed and Perfect Pub Walks. Commencing from January 1st 2025, the partnership will see Fred Olsen Cruise Lines sponsor iconic content during Channel 4’s escapism lineup, which […]
Channel 4’s coverage of the Paris 2024 Paralympic Games has had a profound impact on viewers perception of disability, according to new research, which surveyed more than 400 viewers. The data suggest that nearly everyone (96 per cent) who watched the Games – which reached some 20 million people across the UK in August and […]
The Simpsons, the longest-running primetime scripted show in television history, is moving from its traditional weeknight slot on Channel 4 to E4, with season 32 of the animated series airing on E4 beginning in January 2025. The move comes as Channel 4 and Disney Entertainment announce a deal renewal, which will bring new seasons of […]
As part of its role to support and strengthen the quality of public service broadcasting (PSB), regulator Ofcom has a duty to review periodically how television services provided by the BBC, ITV, STV, Channel 4, Channel 5 and S4C have delivered against the PSB purposes and objectives set by Parliament. This includes, among other things, […]
Channel 4 has announced a new partnership which will see British Gas and Hive become the sponsors of Channel 4’s homes programming. From January 1st 2025, the long-term partnership will cover a mix of broadcast sponsorship, social sponsorship, logo licensing and streaming and YouTube ad formats. The Channel 4 homes programming sponsorship includes programmes Grand […]
Channel 4 is partnering with Which?, the UK consumer assistant, supported by their media agency Goodstuff, for a contextual advertising campaign that aims to help viewers to buy with confidence. The campaign raises key, seasonal consumer issues to be aware of, from buying knock-off gifts online and expensive home improvement mistakes, to ‘shrinkflation’ of the […]
Channel 4 and Lloyds have published the confirmed shortlist for the 2024 edition of the Black in Business initiative. Twenty Black-owned businesses are in the running for a combination of free TV advertising airtime, the creation of their own TV advert and business support. Black in Business is a Channel 4 initiative in partnership with […]