As smart devices and digital services become more prevalent in American homes, two-thirds (66 per cent) of consumers indicate they would likely switch to a bundle from one provider for not only streaming TV services but also home security, fitness, smart home, music and other subscription services, according to Horowitz’s latest annual report, State of […]
In a perhaps surprising twist to the once-free world of social media, nearly a quarter (23 per cent) of Gen Z Americans (aged 18-25) now pay for a subscription to social media platforms such as Snapchat and X. That’s nearly double the rate (14 per cent) of US subscribers at large, according to data from […]
Bango has announced the launch of its all-in-one technology for Super Bundling, allowing any business to build and launch a subscriptions hub. The new technology is part of the latest Digital Vending Machine (DVM) product release from Bango, which is used by subscription hubs such as Verizon +play and Optus SubHub. The need for this […]
Parks Associates’ Home Services Dashboard, an ongoing research project analysing consumer surveys of 8,000 US Internet households, reveals ARPU for traditional services bundled with home Internet increased in Q3 2024 compared to the same quarter in 2023. Tested traditional service bundles include mobile plans, pay-TV with live TV channels, home phone, and professionally monitored security. […]
Following the rise of subscription bundling in 2024, a peer report from Bango reveals a clear consensus among some of the leading subscription brands — telcos are the ideal partners to lead the bundling market opportunity. One of the 20 key insights from the Bango report, Super Bundling: Inside secrets, is that senior executives at […]
Households are keen on having a ‘digital detox’ with 40 per cent of consumer respondents concerned about the amount of time their household members are spending online. This is according to the latest EY decoding the digital home study, which surveyed 20,000 consumers on their attitudes toward technology, media and telecoms experienced in the home […]
TiVo has published its Q2 2024 Video Trends Report which reveals that US consumers are pulling back on entertainment spending as the industry works to rebalance and bundle its current entertainment offerings. In 2020, entertainment consumption and spending surged as the pandemic limited consumer activities outside of the home. Now the pendulum is swinging back […]
Euromedia September/October 2024 The world was unbundled by the arrival of global streamers and cord-cutting. With the consolidation looming in the SVoD sector, and ongoing frustration with content discovery, is it time for the operator-aggregated bundle to make a return? Colin Mann investigates as Euromedia turns 25 years old. Read the article and the rest […]
Research from Ampere Analysis shows that Disney+ subscribers who had previously churned and then returned (‘resubscribers’) to take the Disney+/Hulu/ESPN+ bundle are 59 per cent less likely to churn within 12 months than those who take Disney+ alone. This finding suggests bundling streaming services will have a significant impact on the 42 per cent of […]
Is Hollywood reinventing a ‘Bundling 2.0’ of the best content to watch? Hub Intel says US consumers are savvier than ever in navigating TV and movie sources to get what they want. But it’s not easy. Multiple streaming services are still needed to replicate the ‘all-in-one’ of cable TV days of yore, and viewers increasingly […]