Swedish media is mainly financed by advertising and consumer payments, according to Nordic independent analysis and consultancy firm Mediavision. The advertising market is largely affected in an economic downturn. However, Mediavision suggests that households’ interest in paying for media, for example through subscriptions, continues to increase – despite the economic decline. For many media companies, […]

DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has announced the discovery of ‘BeatSting,’ the first large-scale ad impression fraud scheme to target audio inventory. Since the DV Fraud Lab first identified the family of fraud in 2019, an estimated $20 million has been siphoned from advertisers. BeatSting alone is responsible […]

As the technology sector converges on Las Vegas for CES, research from the Consumer Technology Association (CTA) projects US technology retail revenues of $485 billion (€456bn) in 2023. This new data puts revenues slightly above pre-pandemic levels, following a three-year surge in consumer technology spending that peaked at a record-breaking $512 billion in 2021. While […]