DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has announced the discovery of ‘BeatSting,’ the first large-scale ad impression fraud scheme to target audio inventory. Since the DV Fraud Lab first identified the family of fraud in 2019, an estimated $20 million has been siphoned from advertisers. BeatSting alone is responsible […]

As the technology sector converges on Las Vegas for CES, research from the Consumer Technology Association (CTA) projects US technology retail revenues of $485 billion (€456bn) in 2023. This new data puts revenues slightly above pre-pandemic levels, following a three-year surge in consumer technology spending that peaked at a record-breaking $512 billion in 2021. While […]