Advanced Television

ASA

Improving UK gambling marketing regulations to meet European standards

The UK is addressing the complexities of gambling marketing regulations, with a focus on stronger consumer protection measures. Despite existing rules, the disparity between UK and European standards is evident and demands attention. Aligning with European regulations could potentially safeguard vulnerable populations and mitigate gambling-related harm. The topic of gambling marketing regulations has gained significant […]

December 4, 2024

ASA bans misleading NOW ad

NOW, Sky’s streaming service, has seen one of its online ads banned for being ‘misleading’ by the Advertising Standards Authority (ASA), after a solitary complaint was upheld. The home page of the Now website, seen on March 29th, featured an offer for ‘Entertainment 6 Month Saver for £6.99 a month’ followed by details about the […]

July 31, 2024

Ofcom sets out ad co-regulatory plans

Ofcom has set out proposals to renew its co-regulatory arrangements with the Advertising Standards Authority for the regulation of broadcast, on demand and video sharing platform advertising. Under the current arrangements, the ASA acts as the frontline regulator and Ofcom provides a statutory backstop. The longstanding co-regulatory system, which was first established in 2004, has […]

June 7, 2024By Colin Mann