Aryel, the Italian AdTech scale-up specialising in augmented reality, today announced the launch of Sonar, its new Generative AI (GenAI)-powered solution to help media planners optimise budgets and generate highly personalised advertisements. With the help of Generative AI, Sonar creates media investment strategies based on the campaign’s strategic goals provided through prompts. The tool identifies […]
Aryel, the platform for immersive Augmented Reality (AR) display ads, has unveiled its display advertising toolkit Ad Creative Solutions. The technology harnesses the potential of AR directly within website banners, allowing advertisers to capture attention through providing engaging user experiences while utilising analytical insights to optimise their campaigns. Through uniting AR technology with strategic insights, […]
Aryel is the latest Ads Manager to join IAB Europe’s Transparency and Consent Framework (TCF) v2.2. The new registration strengthens Aryel’s advertising offerings by ensuring privacy, transparency, and data protection for its users in line with the most recent industry regulations. Launched in April 2018, the TCF is a cross-industry standard that facilitates compliance with […]