Barb invites tenders for third phase of API
Barb, the audience measurement specialist, has issued an invitation to tender (ITT) for the third phase of its API (application programming interface) development. Barb is seeking experienced partners to deliver “a quicker, more capable API, which offers built-in metrics (such as reach, frequency and TVRs), while anticipating future industry needs”. Caroline Baxter, Barb’s Chief Operating […]