Findings from Ampere Analysis reveal a shift in the Netflix core audience, with the firm’s consumer data for Q3 2021 illustrating the rapid demographic changes in media consumption as the world emerges from lockdown. Netflix is beginning to lose its youth-skewing customer base as people of all ages are seeking on-demand entertainment. In some mature […]
A report by Ampere Analysis shows that Europe’s public service and commercial broadcasting groups have accelerated their commissioning activity as they emerge from pandemic into a rapidly shifting landscape. Many broadcasters are in a challenging position, having been damaged by the effects of Covid-19 on advertiser confidence, experiencing gradually declining audience figures and facing down […]
The UK government has reaffirmed its intention to review the ownership model and remit of Channel 4 (C4), but the proposed privatisation of the publicly-owned broadcaster would significantly impact the UK’s independent production sector, suggests Ampere Analysis’s Neil Anderson. In an Insight post, the analyst notes that the UK’s television industry’s international success is widely […]
Research from Ampere Analysis comparing content popularity ratings from different distributors and commissioners has estimated that roughly a quarter of titles released in the last five years expected to achieve long term popularity are Netflix Originals – matching Disney and WarnerMedia in producing valuable longer-term content. For this analysis, Ampere has used its proprietary Critical […]
A report by Ampere Analysis has found that, while in the last decade, pay-TV’s share of sports rights – by value – has grown by 20 per cent in Western Europe, only one in three sport fans has access to premium sport channels. Free-to-air channels reach over 800 million Europeans, leading to increased engagement in […]
As US households increasingly shift towards online content platforms, a quarter of US Internet users now rely on a mix of Advertising-funded Video on Demand (AVoD) and Subscription Video on Demand (SVoD) services for their entertainment, notes research firm Ampere Analysis. This figure has risen from 15 per cent in Q1 2020. Ampere’s latest catalogue […]
The first quarter of 2021 saw the highest number of Original movies commissioned by Netflix in its history, according to research firm Ampere Analysis. Driven partly by the phenomenon of Covid-catch-up (making up for time lost to lockdown production shutdowns), the ramp up is also a reflection of the on-going importance of movies to both […]
UK-based table-top battle games manufacturer, Games Workshop, is scheduled to launch its own global SVoD platform, Warhammer+, in August 2021. The new niche service will show animated content based on the company’s table-top gaming intellectual property (IP), and provide subscribers access to the company’s host of game support apps, the back catalogue of the company’s […]
Research from Ampere Analysis shows that Netflix has become the largest single commissioner of new European scripted content. This represents one of the strongest indicators of the global changes in production market dynamics and represents a boon for European producers as the region becomes increasingly important for global streamers. While European Public Service Broadcasters still […]
Consumer research by Ampere Analysis on the TV viewing habits of Internet households in Europe’s big five markets reveals the rapid rate of change in the media landscape in the region. In this snapshot of habits in UK, France, Italy, Germany and Spain, Ampere’s Senior Analyst, Annabel Yeomans picks four key trends that have changed […]