The pandemic has forced the pace on what is possible with creative content production in the cloud. This is just in time to help content providers and broadcasters step up to the spiralling demand for ever more – and ever more creative – content. In a free-to-attend online event (see below) AWS hosts Sky revealing […]
Prime Video has launched its first ever Christmas advert for Europe which tells the story of an unlikely friendship between a hyena and a zoo-keeper forged through a shared love of entertainment. The advert explores the idea that true joy can come from the most unexpected encounters through an unconventional tale that reminds us that […]
An upcoming event goes deeper into the cloud, beyond the simple heavy-lifting of video workloads, to examine the new solutions that push boundaries of what is now possible. Using real-world examples ‘Working backwards from Audience Engagement’ will feature: 1. Executive Fireside discussion with David Travis of Sky – the significant strategy shift into cloud and […]
Kantar believes the video streaming subscription model is losing its power to drive long-term growth. The prediction is part of its latest Media Trends report. Kantar forecasts that the fight for audience numbers will drive a further diversification of business models in 2022, with a sole subscription offer becoming scarce. This will also be informed […]
Amagi, a global leader in SaaS for broadcast and connected TV on the cloud, has announced that Alchimie, a video content aggregator and distributor, has partnered with it for channel creation and distribution to Advertising Video on Demand (AVoD) platforms. Amagi is distributing 23 of Alchimie’s channels to Rakuten TV and to Samsung TV Plus […]
The Premier League is nearing the sale of its US television rights for close to $2 billion (€1.76bn), which would set a new overseas record. ViacomCBS, Disney’s ESPN, Amazon, Fox, WarnerMedia and (current holder) Comcast’s NBC are among the interested parties, with second-round bids due on November 18th, according to an FT report. Under the […]
The top 50 UK film and TV companies have seen their turnover rise by 15.4 per cent in the last year to £8.1 billion (€9.5bn) as streaming services’ demand for content drives growth in the industry, shows research by accountancy and business advisory firm, BDO LLP. The appetite for streaming services such as Netflix, Amazon […]
Despite predictions of a ‘pandemic peak’, streaming adoption continues to gain ground worldwide and Asia is no exception, experiencing 46 per cent year-over-year growth in Q3 2021 according to the Q3 2021 State of Streaming: Asia report from Conviva, the continuous measurement platform for streaming media. Asia’s streaming growth was led by the western and southeastern regions of […]
As brands shift their marketing strategies from temporary adjustment to permanent transformation, WARC, the global authority on effective marketing, has released its Marketer’s Toolkit 2022: Global Trends Report, which brings together insights from a survey of 1,500 marketing executives, one-to-one interviews with more than 25 leading Chief Marketing Officers, and a review of WARC’s latest […]
Three key trends emerged from Hub Entertainment Research’s latest Conquering Content study, which tracks how consumers discover TV content – and the platforms they use to watch newly discovered shows and movies: 1) Streaming’s advantage as the home for favourite shows continues to grow: Consumers are now three times more likely to discover a new […]