OnePlus, the technology brand, has announced the launch of its latest community-first innovation, unveiling the OnePlus AI Music Studio. This platform empowers users to compose, craft, and unleash their musical prowess through AI technology. The OnePlus AI Music Studio is a transformative space where artistic dreams take flight, providing an immersive environment for music enthusiasts […]
The future of artificial intelligence in film, music and television will be discussed at a roundtable led by Culture Secretary Lucy Frazer and attended by key figures in the creative industries. Senior executives from the UK’s creative sectors – such as Warner Music, Getty Images and the Publishers’ Association – will join representatives from the […]
Motorvision Group, a European producer and operator of TV channels specialising in automotive content, is transforming its localisation process with the help of AI dubbing technology provided by Dubformer. By embracing AI-powered localisation, Motorvision reduced their localisation costs significantly and also improved their connection with their target audience in LatAm countries and paved the way […]
YouTube has issued new guidelines for AI-enhanced videos uploaded to its platform. It said the new approach will put guardrails around videos that appear realistic but rely on AI tools. The company is also rolling out new labels to inform viewers when the video they’re seeing has been altered or synthetically created. “This is especially […]
Socio-political polarisation, the potential of generative AI, masculinity in crisis, ‘sportswashing’, and community-based sustainability are five key trends that have reached an inflection point and will shape global marketing strategies in 2024, according to WARC’s Marketer’s Toolkit 2024. The trend identification for the report is based on WARC’s new proprietary GEISTE methodology (Government, Economy, Industry, […]
Kantar Media, a specialist in audience measurement, today launches its annual Media Trends and Predictions report, providing predictions for 2024 and beyond, based on the market insights it has developed for clients around the world. In exploring the forces shaping the media landscape, Kantar Media’s experts predict that macroeconomic factors and changing viewing habits will […]
Ideal Systems has successfully delivered a state-of-the-art Media Creation Hub for Dubai based blinx, a youth-oriented media and news organisation for the Middle East. The new Hub creates multi-platform content to resonate with digital native Gen-Z and Millennials by being diverse, inclusive, and culturally relevant. The facility includes a next gen metaverse / extended reality […]
Relo Metrics (formerly GumGum Sports), the AI-powered sponsorship analytics platform for real-time data decisions, has announced Relo Census, a sports sponsorship valuation data set and methodology offering broadcast and social media sponsor valuation for all assets and brands of all games in the NFL, MLB, NBA, NHL and MLS to start. Relo Census says it removes […]
Coinciding with the AI Safety Summit at Bletchley Park, Dame Caroline Dinenage, Chair of the Culture, Media and Sport Committee of the UK House of Commons, has called on the Government to ensure the UK’s creative industries are properly protected from the risks posed by artificial intelligence while supporting the sector to make the most […]
MediaRadar, the advertising intelligence and sales enablement platform, is to acquire Kantar Group’s North American advertising intelligence unit, Vivvix. Vivvix offers advertising intelligence across both digital and traditional media channels, such as mobile apps, streaming services, and social media. MediaRadar said thus transformative deal positions it as the definitive source of advertising data and insights, […]