Asteria, the artist-led generative AI film and animation studio, has partnered with AI research company Moonvalley to build the entertainment industry’s first clean foundational AI model. Named ‘Marey’ after early cinema trailblazer Étienne-Jules Marey, this model aims to bring power to film and media production, while distinguishing itself by relying exclusively on ethically sourced data […]
Nielsen is launching expanded capabilities in their Outcomes measurement suite. By bridging creative evaluation with brand and sales lift, Nielsen says it will deliver deeper insights on the performance of ad creatives to power ad effectiveness and desired outcomes. The launch includes a new collaboration with Realeyes, a specialist in attention measurement. With the addition […]
Bell Media, Canada’s leading media and entertainment company, has partnered with Shopsense AI, a specialist in shoppable TV technology, to bring innovative second-screen shopping experiences to Canadian viewers. This collaboration marks Shopsense’s first expansion outside of the US and the first integration of its Commerce OS into Canadian entertainment programming. The partnership will debut on […]
Perion Network, a technology player in connecting advertisers to consumers across all major digital channels, has announced the integration of Experian’s identity graph into its proprietary solutions; a strategic enhancement to Perion’s cross-channel and cross-device targeting and attribution capabilities. This collaboration complements Perion’s existing advertising solutions, boosting its capabilities to deliver advanced digital advertising tools […]
In a consultation announced by the UK government, it is proposed there may be an exemption to copyright laws, letting tech companies use material to train their artificial intelligence (AI) models unless the rights holder objects under a so-called ‘rights reservation’ system. In return, tech companies may be forced to open their AI models to […]
Remember Deep Blue, the IBM computer that beat a Grandmaster at chess? Sometimes seen as the moment Artificial Intelligence entered the public consciousness? These days, it is front and centre in both the tech and the creative industries. Uniquely, you can find protagonists in both who regard it as humankind’s next great step, and those […]
EDO, the TV outcomes company, and DoubleVerify, a software platform for digital media measurement, data, and analytics, has announced a first-of-its-kind partnership to deliver AI-powered optimisation for Connected TV (CTV) advertising. Leveraging DV Scibids AI – DoubleVerify’s proprietary technology designed to maximise ad performance and cost efficiency across the world’s leading DSPs – the partnership […]
AI and video search company Moments Lab has announced its integration with Bitcentral. enabling Bitcentral Oasis MAM users to enrich their media assets with AI-generated metadata while retaining their on-prem or fusion hybrid storage architecture. Moments Lab’s public API can be used to integrate its MXT-1.5 multimodal AI with Oasis. MXT-1.5 combines what it sees […]
The Writers Guild of America (WGA) is calling on Hollywood studios to take a stand on the use of their members’ works as AI training data. Leaders of the WGA West and East demanded that producers take “immediate legal action” against any firms that have used writers’ work to train AI models. A letter sent […]
Tim Sewell, CEO at Yospace, a specialist in server-side ad insertion, has shared his predictions on OTT monetisation for 2025. “With ad-based streaming an increasingly important element of many media owners’ businesses, we’ll see a real desire to eke out the maximum value of ad inventory. That means a closer focus on dynamic ad insertion […]