Magnite, the independent omnichannel sell-side advertising company, and Greenbids, a specialist in sustainable advertising AI optimisation solutions, has announced a partnership to help reduce carbon emissions generated by digital advertising ad calls while preserving campaign performance. Magnite is the first SSP to share traffic shaping data with Greenbids to help inform efficient ad selection. The […]
Chet Patel, MD of Service & Portfolio Businesses at BT, has said that amidst “a major technological revolution”, the telco will play to its strengths as it unveils its latest strategy. In a blog post, Patel wrote: “In business, as in so many aspects of life, you often get better results when you keep things […]
OnePlus, the technology brand, has announced the launch of its latest community-first innovation, unveiling the OnePlus AI Music Studio. This platform empowers users to compose, craft, and unleash their musical prowess through AI technology. The OnePlus AI Music Studio is a transformative space where artistic dreams take flight, providing an immersive environment for music enthusiasts […]
The future of artificial intelligence in film, music and television will be discussed at a roundtable led by Culture Secretary Lucy Frazer and attended by key figures in the creative industries. Senior executives from the UK’s creative sectors – such as Warner Music, Getty Images and the Publishers’ Association – will join representatives from the […]
Motorvision Group, a European producer and operator of TV channels specialising in automotive content, is transforming its localisation process with the help of AI dubbing technology provided by Dubformer. By embracing AI-powered localisation, Motorvision reduced their localisation costs significantly and also improved their connection with their target audience in LatAm countries and paved the way […]
YouTube has issued new guidelines for AI-enhanced videos uploaded to its platform. It said the new approach will put guardrails around videos that appear realistic but rely on AI tools. The company is also rolling out new labels to inform viewers when the video they’re seeing has been altered or synthetically created. “This is especially […]
Socio-political polarisation, the potential of generative AI, masculinity in crisis, ‘sportswashing’, and community-based sustainability are five key trends that have reached an inflection point and will shape global marketing strategies in 2024, according to WARC’s Marketer’s Toolkit 2024. The trend identification for the report is based on WARC’s new proprietary GEISTE methodology (Government, Economy, Industry, […]
Kantar Media, a specialist in audience measurement, today launches its annual Media Trends and Predictions report, providing predictions for 2024 and beyond, based on the market insights it has developed for clients around the world. In exploring the forces shaping the media landscape, Kantar Media’s experts predict that macroeconomic factors and changing viewing habits will […]
Ideal Systems has successfully delivered a state-of-the-art Media Creation Hub for Dubai based blinx, a youth-oriented media and news organisation for the Middle East. The new Hub creates multi-platform content to resonate with digital native Gen-Z and Millennials by being diverse, inclusive, and culturally relevant. The facility includes a next gen metaverse / extended reality […]
Relo Metrics (formerly GumGum Sports), the AI-powered sponsorship analytics platform for real-time data decisions, has announced Relo Census, a sports sponsorship valuation data set and methodology offering broadcast and social media sponsor valuation for all assets and brands of all games in the NFL, MLB, NBA, NHL and MLS to start. Relo Census says it removes […]