Industry experts from GroupM and GroupM Nexus have shared their thoughts on the year ahead. Covering a range of topics from the impact of AI to retail commerce and cross-channel to addressable creative they offer insights on what to expect in 2024 and beyond. 2023 was a year full of both innovation and challenge, the […]

Independent sell-side platform Magnite has shared its 2023 trends and predictions for 2024 in programmatic advertising. Rebecca Ackers, VP of DV+, EMEA at Magnite, commented: “Discussions around AI have continued to be fervent in the last year, however much of this has been focused on generative AI and content creation. In 2024, there will be […]

A study from Juniper Research, specialists in telecommunications markets, has found the average revenue leakage per 5G roaming connection will decrease from $1.72 (€1.60) to $1.20, as operators leverage AI-based segmentation. Revenue leakage refers to the value of services provided but not monetised. This reduction in revenue leakage will be driven by the implementation of […]

Marc Baillavoine, CTO at video network Synamedia, has shared his industry precitions for 2o24. Firstly, Baillavoine states that AI’s hype is officially unavoidable: If 2023 was the year that ChatGPT took over the headlines, 2024 will be the year where technologists across all industries, including video streaming, will go beyond the soundbites and start using […]

With over a third (36 per cent) of workers concerned about the impact of technological changes and what this will mean for them, Virgin Media O2 Business has published a study on the future of work.   The pandemic accelerated remote and hybrid work, mostly benefitting desk-based workers. Meanwhile, deskless workers like teachers, nurses and engineers […]

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo says that Blueprint “enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers”. This […]

Sumsub, a full-cycle verification platform, has released its third annual Identity Fraud Report which provides analysis of identity fraud across industries and regions based on millions of verification checks across 28 industries and over 2,000,000 fraud cases between 2022-2023. Sumsub’s research key findings include: The top-5 identity fraud types in 2023 are: AI-powered fraud, money […]

Throughout 2023, GSMA Intelligence has analysed developments and trends spanning all areas of the telecoms industry and wider digital ecosystem. As the industry will continue to evolve in 2024, the industry research body asks how will their research themes change? Most of the 2023 themes will continue to run their course; though some of them […]

Juniper Research has unveiled what it believes are the Top 10 trends that are set to radically impact the telecommunications landscape in 2024. Juniper Research forecasts that the telco market is poised for major disruption, as new technologies including generative AI, and industry shakeups such as Apple’s recent embrace of the RCS messaging standard, force […]