Wurl, a specialist in powering streaming TV, has entered into an agreement with RCN Más and MegaNoticias to enable distribution and monetization services on US connected-TV (CTV) platform Roku. Both services are now available on Roku. RCN Más is a service from Latin America TV created with content from Colombian broadcaster RCN. MegaNoticias is a […]
Channel 4, in partnership with the Royal National Institute of Blind People (RNIB), has teamed up with Airbnb, BT Broadband, Experian, P&G brands (Gillette & Oral B) and Virgin Media to create a multi-brand ‘A.D. Ad-Break’ takeover to demonstrate the importance of Audio Description (AD) – an additional commentary that verbally explains what’s happening on […]
Channel 4 has confirmed the launch of All 4 Private Marketplace, a new advertising initiative that enables brands to buy digital advertising space around All 4’s 14,500 hours of content via private programmatic auction. Channel 4 says it is the first UK broadcaster to make its inventory available through automated real-time bidding – a method […]
Samba TV, a global provider of omniscreen advertising and analytics, has partnered with Lucid, a programmatic research technology platform, to provide brands and agencies increased insight into advertising effectiveness across devices. Leveraging Samba TV’s identity resolution solutions and proprietary identifier, SambaID, Lucid customers can accurately assess their brand lift and ad performance with TV data […]
SpotGenie, a provider of digital media services to the advertising, entertainment, and broadcast industries, has completed the integration between its video ad management and delivery platform and WideOrbit, a specialist in broadcast TV and radio inventory and revenue workflow management. SpotGenie says this integration will allow end-to-end electronic transfer of material instructions from its ‘Blaze’ […]
TVSquared, a global player in converged TV ad measurement and attribution, has partnered with AdImpact, a provider of ad intelligence data for fast, smart decisions, to offer real-time reach, frequency and, increasingly important, incremental reach metrics for political connected TV (CTV) ad campaigns. TV viewers, not bound by time, location, platforms or devices, can consume […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced an expanded partnership with MoPub, a Twitter company, which provides monetization solutions for mobile app publishers around the globe and enables advertisers, agencies, and demand-side platforms to programmatically reach their target audiences in mobile apps. With the partnership, DV will provide full […]
Screwfix has added Soccer AM to its sponsorship line-up for the 2021/22 in addition to its Sky Sports Football, Quest and S4C sponsorships. Sky Media and Wavemaker have agreed a seven-figure deal – the partnership’s biggest to date. As Screwfix enter its 8th season as a football sponsor on Sky Sports across the UK and […]
Ryff, a proprietary platform that integrates 3D models, has raised has raised $11.7 million (€9.9m) for its advertising business, where it places objects in a scene of a movie, TV commercial, or TV show so that they seem like a natural part of the environment. Audent Global Asset Management led the latest funding round, with […]
Advertising, analytics and rights management platform Extreme Reach (ER) has revealed findings from its Video Benchmarks Report with data from Q2 2021. The report includes ad performance data for impressions served from its AdBridge platform to CTV, desktop, and mobile devices. Key findings include: Connected TV, at 35 per cent of the impressions mix in […]