ThinkAnalytics, a global provider of cloud-based personalised content discovery, viewer insight, and targeted advertising solutions, has announced enhancements to ThinkAdvertising that bring even more sophisticated, digital-style ad targeting to the TV sector, and provide opportunities for video service providers to build additional revenue streams. Chief among the enhancements is the ability to blend first-party behavioural […]
GroupM has releasing the findings from its This Year Next Year UK 2021 Forecast update, which provides forecasts of media companies’ advertising revenues for 2021. It now expects the overall advertising market to grow by 30 per cent this year vs the previous estimate of 24 per cent published in the June findings. This is […]
Integral Ad Science, a global player in digital media quality, has announced the launch of its new brand safety solution for in-feed video ads on TikTok. Using proprietary technology that IAS specifically designed for social environments, the new brand safety offering gives marketers greater transparency and granular controls to ensure their ads appear next to […]
Xandr, the advertising and analytics division of AT&T, has published its 2021 Relevance Report which looks at the data and automation that are bringing video into the future of advertising. Xandr spoke with 357 advertising decision-makers across five global regions (US, UK, Australia, Germany and France) to get a holistic picture of the state of […]
Wurl, a specialist in powering streaming TV, has unveiled Wurl Perform, a new performance marketing service that enables streaming TV apps to acquire new viewers and reduce churn via highly targeted promotional campaigns. With Wurl Perform, every campaign impression and conversion is measured, which provides Streamers trackable ROAS (return on ad spend). “As the world’s […]
smartclip, the ad tech unit of RTL Group, and rlaxx TV, the Europea AVoD service, have partnered to monetise the linear ad breaks within the rlaxx TV channel-offering across Europe. The cooperation will kick off in rlaxx TV’s core markets including UK and Germany while Spain will join the lineup within the next few months. […]
LG Ads Solutions has introduced a new smart TV operating system, called River OS, that it says is “built for ultimate personalisation, seamless navigations across apps, devices, and services, and advanced voice-controlled TV features”. The company has multiple OEM (original equipment manufacturer) partnerships in place, through which it plans to ship River OS-powered smart TVs […]
Integral Ad Science (IAS), a global player in digital media quality, has released The Context Effect, the company’s latest biometric research on the importance of context in advertising. Conducted with IAS and Neuro-Insight, a neuromarketing and neuroanalytics company, this study goes beyond traditional survey data on consumer preferences and examines brain activity in response to […]
Advertising, Marketing and Media industry’s apex body – The Advertising Club has announced the Managing Committee for the current fiscal, i.e., F.Y. 2021-2022, at its 67th Annual General Meeting. Partha Sinha, President – Response Bennett, Coleman & Co has been elected to lead the body. Speaking about the appointment Sinha said: “It’s an honour to […]
IRIS.TV, has partnered with Plex, the AVoD and streaming media platform, to enable contextually relevant CTV advertising on the Plex platform. By partnering with IRIS.TV, Plex is now able to offer brands more transparency into the ad inventory they’ve purchased, while protecting consumers’ privacy. IRIS.TV simplifies the complexity and fragmentation of the video ecosystem across […]