Advertising technology specialist Amobee is teaming up with identity infrastructure provider InfoSumto bring alternative, privacy-compliant identity solutions to advertiser and broadcaster clients around the world. The partnership will allow both Amobee and InfoSum jointly to offer their respective clients access to leading identity and media buying solutions through InfoSum’s powerful decentralised customer data ecosystem, and […]
Video software provider Synamedia has unveiled Clarissa, which it says is the industry’s first business insights solution to take a holistic view of traditional pay-TV and OTT businesses and reveal critical behavioural and consumption insights. Business managers without data science skills can now unlock untapped potential and find new connections in their data to make […]
Zenith forecasts video entertainment advertising will shrink by just 0.2 per cent in 2020 across ten key markets this year, according to its Business Intelligence – Video Entertainment report. Video entertainment adspend will far outperform the ad market
Figures from the latest Advertising Association/WARC Expenditure Report forecast slower growth in 2021 than previously expected, with any gains made in 2021 unlikely to offset this year’s losses, meaning the UK’s ad market is not expected to have fully recovered until 2022. The report downgrades July’s 2020 forecast from a return-to-growth of 16.6 per cent […]
Major multinationals are starting to increase their ad spend but overall activity still remains lower across most channels compared to what was planned pre-pandemic, according to WFA’s latest Crisis Response Tracker. Fifty-four per cent of respondents are no longer deferring campaigns and levels of optimism about the current business environment have improved. Twenty-one per cent […]
The Climate Action Working Group, led by UK trade body the Advertising Association in partnership with ISBA and the IPA, has launched AdGreen, an initiative to unite the advertising industry to eliminate the negative environmental impacts of production. AdGreen is backed at launch by adam&eveDDB, APR (Advertising Production Resources), Havas, MullenLowe Group as part of […]
Digital media measurement, data and analytics software platform DoubleVerify has confirmed the beta launch of its custom contextual targeting solution. The solution lets advertisers execute contextual targeting within their campaigns and is intended to assist advertisers with compliance with global initiatives such as the European Union’s General Data Protection Regulation (GDPR) and the California Consumer […]
Findings from video advertising platform Unruly suggest that Connected TV (CTV) advertising performs better than linear TV across key indicators. The company’s research investigates consumer attitudes
UK commercial PSB ITV is to partner with identity infrastructure provider InfoSum as part of a new first-party data strategy that will make its 30 million ITV Hub subscribers available for advertisers to match against and activate as target audiences via a secure and compliant solution without either party needing to exchange first party data […]
Leading trade associations and companies representing every sector of the global advertising industry have joined together to launch the Partnership for Responsible Addressable Media, an initiative to advance and protect critical functionalities such as customisation and analytics for digital media and advertising, while safeguarding privacy and improving the consumer experience. The governing group of the […]