Advertisers will be able to use intent-rich search data to power their advanced addressable TV strategies. Through a new partnership with LiveRamp, they can now reach prequalified viewing audiences based on their search behavior in the most immersive environment and on the biggest screen through their MVPD or AVOD of choice. Broadcast advertising remains a […]
UK ad spend is expected to hit a record £7.9 billion in Q4, according to the latest Advertising Association/WARC Expenditure Report forecast; figures for the full year are now projected to be £29.3 billion (€34.7bn), representing annual growth of 24.8 per cent. The UK is on course to achieve the fastest ad trade recovery of […]
Innovid, an independent connected TV (CTV) advertising delivery and measurement platform, and ION Acquisition, a special purpose acquisition company, have announced an additional $50 million (€42.9m) private placement of common stock (PIPE) from a group of existing PIPE investors adding to initial commitments on the same terms as the initial PIPE financing in their business […]
Tremor International, a specialist in video and connected TV advertising, has announced the strategic acquisition of Spearad, a global CTV Video ad server and media management platform purpose-built for broadcasters and TV content companies to deliver seamless TV-like experiences in CTV and OTT environments, with the same advanced controls and capabilities of linear TV. The consideration […]
Integral Ad Science (IAS) has released its Media Quality Report for H1 2021. The report, based on trillions of data events analysed each month worldwide, provides transparency into the performance and quality of UK digital media and advertising placements in the first half of 2021, alongside worldwide comparisons. The Media Quality Report highlights improvements across […]
Mobile marketing analytics platform Adjust is expanding its CTV and OTT offerings to include Connected TV Ad to Mobile Measurement. The new feature gives advertisers a complete view of the user journey from CTV ad view through to mobile app install, providing cross-device insights to help optimise campaigns and drive growth. “As CTV grows, so […]
MediaMath, an independent advertising technology company for leading brands and agencies, has redesigned, key elements of its omnichannel platform that combines a flexible identity foundation, complete supply chain accountability, and infinite customization of components with new and enhanced workflows for traders and supply managers. Chief Marketing and Financial Officers demand more control and flexibility, which […]
FreeWheel, a Comcast company and a provider of video advertising software, has revealed the findings of a survey of UK advertisers and agencies about marketing budgets and priorities for the next 12 months. Commissioned by FreeWheel and conducted by independent research firm CoLab Media, the research aimed to uncover how the challenges created by last […]
ITV has announced a new addressable innovation to users of their self-service programmatic platform, Planet V. Weather Targeting enables the automation of campaigns to go live, pause, or adjust creative copy on ITV Hub the moment their specified weather criteria is met across any one of ITV’s 22 broadcast regions, and features real-time options to […]
Criteo, a global technology company that provides the a Commerce Media Platform, recently surveyed 9,000 consumers globally, including 1,000 in the US, to learn more about their viewing habits and advertising preferences for video streaming services. The findings confirm the market potential; 44 per cent of Americans say that video streaming services have influenced their […]