ITV has announced the launch of ITV Adlabs – a new enterprise and strategy to bring together all of ITV Commercial’s innovation. Unveiled at the ITV Palooza by Commercial MD Kelly Williams, and Deputy Commercial MD Simon Daglish, ITV AdLabs will exist to bring ITV’s customers closer to the development pipeline as new innovations are […]
Ex-Adobe, and now DoubleVerify (DV)’s RVP of Northern Europe, Nick Reid, has shared his industry outlook and predictions for 2022. DV is a software platform for digital media measurement. It protects global brands (e.g. Vodafone), social media platforms (e.g. TikTok, Facebook) and publishers to ensure viewable, fraud-free, and brand-safe ads. Reid commented: “There are two […]
Pluto TV, the free ad-supported streaming television (FAST) service, has announced the company’s first-ever series of international brand campaigns, debuting across different regions, to drive brand awareness and resonance amongst consumers as the service furthers its global expansion. “Pluto TV has an innovative proposition, offering curated local and international channels with a linear approach into […]
GWI, a supplier of audience insights, has shared the findings of its report, Connecting the dots 2022. The research focuses on changing consumer attitudes and how their behaviours will shape the year ahead. The report is compiled through the continuous collection of survey data throughout 2021, by GWI, from 700,000 interviews across 47 countries. It […]
Integral Ad Science (IAS), a global player in digital media quality, has released research titled Perfecting Your Supply Path: The Expansion of SPO in Programmatic. The study uncovers critical challenges and opportunities as programmatic ad spending increases, plus how brands and agencies are approaching supply path optimisation (SPO) differently. “This report showcases that a fundamental […]
Advertising spend was decimated by the pandemic, with the UK’s ad market down by 7.2 per cent in 2020. However, although many businesses were forced to cut their advertising budgets, figures show that many significantly increased their investment in TV advertising in 2020 – and have continued in 2021. According to data from Nielsen, a […]
rlaxx TV, the European-based free ad-supported streaming service, has announced a partnership with Publica, a connected TV ad platform. Working with Publica enables rlaxx TV to provide its advertisers with ad break controls and the ability to reach a wide audience with high-quality, TV-like ad experiences when streaming. “We’re excited to collaborate with rlaxx TV, […]
As brands shift their marketing strategies from temporary adjustment to permanent transformation, WARC, the global authority on effective marketing, has released its Marketer’s Toolkit 2022: Global Trends Report, which brings together insights from a survey of 1,500 marketing executives, one-to-one interviews with more than 25 leading Chief Marketing Officers, and a review of WARC’s latest […]
Capita, in partnership with the British Army, via ManningGottlieb OMD’s Omnigov agency, are the first advertiser to trial ITV’s pioneering new dynamic creative solution. ITV has built an integration with video personalisation technology specialist, Cablato, available exclusively to users of ITV’s self-service programmatic platform, Planet V. The solution enables advertisers to dynamically tailor their TV […]
Boots, the British pharmacy chain, has unveiled its 2021 Christmas campaign, starring actor Jenna Coleman (Doctor Who, Queen Victoria) as the character of Joy. Bags of Joy, created by The Pharm – the WPP partnership team dedicated to WBA – aims to reignite the magic of the holiday season. It brings into focus the happiness […]