Brands on TikTok see higher levels of receptiveness to brand messaging, calls-to-action and ad breakthrough, according to an independent study conducted by neuroanalytics and neuromarketing firm Neuro-Insight. Specifically, TikTok’s For You page encourages higher levels of relevancy and engagement with audiences, making brands more memorable on the platform. The TikTok study consisted of neuro research conducted […]
Sell-side advertising platform Magnite is acquiring SpringServe, an ad serving platform for connected TV (CTV). SpringServe’s technology manages multiple aspects of video advertising for CTV publishers such as inventory routing, customised ad experiences, and advanced podding logic. A tight technical integration between ad serving and programmatic capabilities reduces complexity, improves inventory management between multiple parties, […]
Nearly four in five European advertisers want to take more control of their media spend and work more collaboratively with partners, according to research from Kantar, the data, insight, and consulting company. Against the backdrop of an increasingly dynamic marketplace and emerging retail opportunities and challenges, brands are also seeking closer relationships with their agencies […]
Production and marketing solutions company CLICKON has shared survey data which shows that over two-thirds of leaders in advertising, across the UK (72 per cent) and US (67 per cent), considered sustainable advertising to be important to their business. Only 10 per cent of UK respondents claimed their brand does not have any carbon neutral […]
Midway through 2021, advertising growth for the year is far exceeding previous expectations thanks, in no small part, to the pandemic, according to media investment firm GroupM. This has led to a major revision of its global forecast for this year and beyond. Many of the factors causing this faster growth were in place pre-pandemic, […]
The latest Advertising Association/WARC Expenditure Report, which collects advertising revenue data across the entire media landscape, forecasts UK adspend will grow by 15.2 per cent in 2021 to reach a total of £27 billion (€31bn). This will recover the entirety of 2020’s £1.8 billion decline and is expected to precede a 7.2 per cent rise […]
Just over a year since lockdowns and other distancing measures were first widely enacted, proprietary data from omnichannel advertising Mediaocean reveals how major advertisers responded to the crisis. The analysis suggests an economy with pent-up energy, keen to stimulate consumer confidence and renewed growth as the world begins to see a route towards the end […]
The Media Quality Report for H2 2020 from digital ad verification specialist Integral Ad Science (IAS), which provides global benchmarks for viewability, brand safety and ad fraud across digital environments and channels, suggests that amid turbulent times, UK brand risk increased across all media environments in H2 2020. Brand risk on desktop display rose 3.2 […]
Research from programmatic video platform Tremor Video and ad platform Unruly, in partnership with research and advisor firm MTM Global, reveals that nearly three-quarters (72 per cent) of US digital advertising professionals believe that CTV reaches target audiences more effectively than linear TV, with 85 per cent making CTV a key part of their video […]
As the world grapples with the ongoing ramifications of the Covid-19 pandemic, the digital advertising sector continues to show tremendous resilience. According to the newly-released IAB Internet Advertising Revenue Report, conducted by PwC, digital advertising revenues increased by 12.2 per cent in 2020 compared to 2019. “The second half of 2020 made up for the […]