DCMN, the growth marketing partner for digital brands, has released its global Growth Guide: a new report looking at marketers’ goals, strategies and challenges going into 2022. The results point to a new period of growth for the industry: 66 per cent of marketers surveyed expect their budgets to increase next year, with this figure […]
OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television, has announced the launch of XPm, the new cross-platform measurement framework backed by national TV publishers that will provide advertisers with more choice in measurement solutions by helping facilitate an open and independent measurement ecosystem. TV publishers now have a common […]
The global ad market will continue its recovery from the 2020 downturn with 9.1 per cent growth in 2022, after 15.6 per cent growth in 2021, according to Zenith’s Advertising Expenditure Forecasts report. Global adspend will expand by 5.7 per cent in 2023 and 7.4 per cent in 2024, with brands looking to leverage more social […]
Kantar, the data, insights and consulting company, has been selected by the Azerbaijani television industry to supply its technology for the launch of a new TV audience measurement currency in the country. Kantar experts will also support local organisation MARSA (Azerbaijan Media Audience Research System) in the implementation of a nationally representative panel of 960 […]
Following the launch of a bespoke I’m A Celebrity…Get Me Out Of Here! experience in Fortnite Creative, ITV and John Lewis & Partners today unveil further details of the integrated commercial partnership, planned by MG OMD, bringing the retailer’s Christmas story ‘Unexpected Guest’ dramatically to life via a synchronised cross-media event taking place in Fortnite […]
Digital budgets have grown strongly following Covid-19 disruption and marketer enthusiasm for online channels shows no sign of slowing, according to a WARC survey of more than 1,500 practitioners. Online video and social media lead the pack, with 77 per cent and 68 per cent of marketers, respectively, expecting to increase their investment in 2022. […]
Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, has announced the second edition of its quarterly industry report, which reveals that FAST is steadily making inroads into all regions around the world, powered by Connected TV (CTV). The report aggregates data from its proprietary platform, Amagi ANALYTICS on viewership and […]
SpringServe, the independent ad serving platform, has announced the appointment of Leon Siotis as Head of International. Siotis was formerly the President of EMEA at SpotX. In his new role, he will spearhead SpringServe’s efforts outside of the US, working to ensure global publishers have access to the right technology to keep pace with the […]
Cross Screen Media, a tech firm specialising in optimised local TV and CTV ad planning and measurement, has announced a new capability for advertisers to access Roku’s CTV ad platform, OneView, enabling activation on Roku’s O&O inventory. The capability will enable Cross Screen Media advertisers to expand the on-target reach of each campaign through access […]
Malaysia’s content and entertainment company, Astro Malaysia Holdings Berhad (Astro), and Synamedia, the independent video software provider, have announced a partnership to launch the first addressable TV advertising service in South East Asia. Advertisers will be able to show different ads to different households while they are watching the same programme, based on data including […]