Adjust’s CEO, Andrey Kazakov, and CTO, Egor Lukomsky, have shared their 2025 predictions covering various industry topics. The company provides end-to-end solution for every stage of the app marketing journey, and the pair see AI and acquistions playing a key role in future developments. Kazakov’s Predictions AI and ML learning models will mature “In 2025, […]
Connected TV performance advertising platform tvScientific, has announced its partnership with Adjust, the mobile marketing analytics platform pioneering in CTV measurement. The launch of the strategic partnership will now enable mobile app marketers to accelerate growth through the integration of CTV into omnichannel strategies. tvScientific’s self-managed platform simplifies and automates TV buying and optimization by […]
Adjust has introduced CTV AdVision — a comprehensive connected TV measurement solution — as the mobile marketing analytics platform reports upward-trending growth in both mobile and CTV app installs from CTV advertising campaigns. In April, CTV ad to mobile app installs tracked by Adjust exploded by 184% globally compared to Dec. 2021, while CTV app […]
Users engage with their mobile phones as much as ever, with overall session and install numbers remaining consistent, but the apps they engage with shift for a few weeks, reports app marketing specialist Adjust. Someone who typically uses a health and fitness app every day might take a break and gravitate toward food delivery, and […]
Mobile marketing analytics platform Adjust is expanding its CTV and OTT offerings to include Connected TV Ad to Mobile Measurement. The new feature gives advertisers a complete view of the user journey from CTV ad view through to mobile app install, providing cross-device insights to help optimise campaigns and drive growth. “As CTV grows, so […]
OTT streaming has exploded as consumers seek out on-demand entertainment more than ever before, according to a report released by global app marketing analytics platform Adjust, further demonstrating a fundamental shift in consumption patterns toward mobile. Busting the myth that the majority of mobile streaming takes place on commutes, 84 per cent of consumers across […]
As the mobile app subscription business accelerates, mobile amrketing company Adjust has launched its new Subscription Tracking product to give marketers better visibility into subscription performance. This follows a broader shift toward subscription-based monetisation models, with Apptopia estimates showing that app-based subscriptions generated over $200 million in