ITV, in conjunction with ViewersLogic, has released a multi-brand, cross market study that proves the value of peak airtime for responsive advertising. Peak TV spots deliver direct responses in the short term, but their hidden value is in their longevity, generating responses long after other TV spot advertising has finished working. Peak airtime spots are […]
Sky Media, the sales arm of Sky, has achieved what it says is a significant first in the UK as the only publisher to be able to report ‘off-platform’ distributed video, following development by Ipsos iris and endorsement by UKOM. This is a key enhancement to the industry standard for online measurement, which previously only […]
Evrideo, the complete cloud-based broadcast platform, has announced its strategic partnership with Sistema Brasileiro de Televisão (SBT), one of Brazil’s foremost TV networks. This collaboration signifies a momentous milestone in Evrideo’s ongoing journey to redefine broadcasting operations. Evrideo’s cloud-based broadcast platform has gained widespread recognition for its ability to transform traditional broadcasting across 30 countries. […]
More than 46 million signals of potential cyber-attacks are seen on average every single day across the world, according to data released by BT. The cybersecurity experts currently log more than 530 signals of potential attack per second as they guard their global networks against an army of malicious actors seeking to exploit vulnerabilities – […]
Horror channel NYX TV is now available on Freeview UK, channel 289, via a strategic partnership with Global Distribution Services. NYX curates an extensive, 24/7 collection of movies for connoisseurs of the horror genre. “We are thrilled to bring NYX into homes across Freeview UK in time for Halloween,” said Tanya Kronfli, managing director of […]
While mobile phone calls are still a popular way to keep in touch with friends and family, most adults would rather go without them for a day than forgo their favourite messaging apps if they had to choose between them, according to research published by Ofcom. Online communication services like WhatsApp and Snapchat have become […]
Parks Associates, a specialist in consumer and market research, has released its latest study, Privacy and Data Protection for Connected Devices, revealing that 54 per cent of US internet households report experiencing a data privacy/security issue over a 12-month period. This is an increase of 50 per cent since 2018. Drawing from a survey of […]
MultiChoice reports it has closed down a video pirate in Krugersdorp, a city north-west of Johannesburg, South Africa. Irdeto provides the protection for MultiChoice systems. The pirate, Pieter Lombard, was convicted for his role in facilitating unauthorised access to copyrighted content. Lombard was arrested on November 12th 2020 in Monument Park, Krugersdorp, with 12 illegal […]
Es’hailSat, the Qatar Satellite Company, has announced that four television channels – Sada Al Malaeb, Al Khaleej, Cinderella and Samar – are now available on Es’hail-2 satellite located at the 26⁰ East hotspot covering Middle East and North Africa (MENA) region. This is part of a multi-channel, multi-year deal between Sada Al Malaeb and Es’hailSat […]
Norwegian telco Telenor has reported Q3 earnings above expectations, supported by growing mobile service revenue and lower energy prices in the Nordics, and narrowed its full-year projections. Adjusted earnings before interest, tax, depreciation and amortisation (EBITDA) for July-September rose 1.5 per cent on an organic basis to NOK 9.3 billion (€788.7m). “Third quarter was a […]