Kantar, the marketing data and analytics company, reveals a growing consumer preference for ad-supported streaming, robust momentum for Apple TV+, increasing investment in sports content and Netflix’s continued strength in delivering engaging entertainment in its Q4 Entertainment on Demand (EoD) data on the global streaming market. The study, from Kantar’s Worldpanel division, uncovered the following […]

Australian animated hit Bluey was the most widely watched pre-school title on YouTube in the US in 2024, according to research from Digital i. Data shows that content from the official Bluey YouTube channel was watched by 24 per cent of US accounts in households where 0-5 year olds are present between December 1st 2023 […]

Forecasts from Ampere Analysis predict that Netflix is set to become the third-largest ad-supported streaming service in Australia by 2027. Ampere expects that the global streamer will generate north of A$150 million (€90.2m) in advertising revenue in Australia in 2027. Broadcaster-run streaming services 7Plus and 9Now will be the only professional streaming services to earn […]

The Apple TV app is now available to download from Google Play on Android mobile devices — including phones, tablets, and foldables — offering Android users access to Apple Original series and films on Apple TV+, along with MLS Season Pass, the home of Major League Soccer. Available globally, Apple says the the Apple TV […]

LoopMe, a company that uses artificial intelligence (AI) to improve brand advertising performance, has revealed that consumer perception of Amazon Prime’s value for money has dropped by nearly half (47 per cent) since Prime Video introduced ads in February 2024. While in 2024 a similar LoopMe survey found that most people (85 per cent) viewed […]

In January, 5 per cent of Internet Service Providers (ISPs) saw a speed increase between 0.2 and 0.4 Mbps, 87 per cent remained consistent with last month’s results, and 8 per cent experienced a decrease of 0.2 Mbps on the Netflix ISP Speed Index – a monthly update on which ISPs provide the best prime-time […]

Telcom Italia (TIM) and Apple have announced a new partnership giving TIM Customers access to Apple Music in its new monthly plans, while TimVision customers can now also access to Apple TV+ at a 30 per cent discount for six months. “The deal with Apple has a strategic relevance for TIM, which wants to propose […]

Samba TV, a specialist in AI technology for media analytics, has released its State of Viewership Report for the second half of 2024, analysing 51 billion hours of linear and streaming TV consumption in the US to uncover key trends and emerging opportunities shaping the future of television and advertising. The report highlights a surge […]

Netflix has raised its subscription prices in the UK, with an increase imposed on every price plan effective immediately. The move comes just days after the streaming platform rolled out similar price hikes in the US, Argentina and Portugal. In the UK, the Standard with Ads plan now costs £5.99 per month (up from £4.99). […]

Prime Video leads the Spanish SVoD market with a share 72 per cent (up 4.7 per cent) with Netflix on its heels with 67.4 per cent – seeing 7.2 per cent growth in the last quarter – according to GECA citing Kantar data. Disney+ is third in the market with a share of 34 per […]