Nordic Entertainment Group (NENT Group), the Nordic streaming company and Tet, the Latvian technology and entertainment company, have signed a deal that will bring Viaplay’s original Nordic productions, Hollywood films and series, premium sports an kids’ content to hundreds of thousands of Tet’s TV services customers. Viaplay will launch in Latvia, Estonia and Lithuania with […]

Music video network Vevo has selected iSpot as an always-on TV ad measurement and attribution solution. Utilising iSpot’s tools, Vevo can distinguish connected TV (CTV) audiences from those viewing on other platforms to authenticate a campaign’s incremental reach. Furthermore, iSpot’s impressions will also take into account audiences watching together for a more accurate reflection of […]

North American OTT TV episode and movie revenues will reach $94 billion (€78bn) in 2026, nearly twice as much as the $49 billion in 2020, according to the North America OTT TV & Video Forecasts report from analyst firm Digital TV Research. The US – the world’s most mature market – will increase by

FITE, the global platform for sports and entertainment, has announced that its Smart TV app is now available natively on Samsung TVs worldwide. Samsung television models from 2016-2021 and onward will now feature th FITE app, which offers premium Pay Per View events, SVOD package options as well as free programming including the free linear […]

As expected, AT&T is to sell off a slice of DirecTV to TPG and spin off the company to a new business. Private equity firm TPG will then own 30 per cent of the new entity with AT&T holding on to the balance. The deal is expected to close in the second half of this […]

Pay-TV service revenue in Asia-Pacific is set to drop from $61.6 billion (€50.8bn) in 2020 to $60.8 billion in 2025 due to slowdown in pay-TV household penetration, continued decline in Cable TV subscriptions and fall in average spend per pay-TV account in the region, according to GlobalData, data and analytics company. An analysis of GlobalData’s […]

Short form video entertainment network ShortsTV has formed its first partnership with a major mobile network operator which will see it offer the ShortsTV video-on-demand service to Airtel’s 340 million subscribers in India to watch on mobiles or TVs through Airtel Xstream. ShortsTV through Airtel Xstream has launched an expansive catalogue of quality short movies […]

China’s Transsnet Music is putting a smile on the faces of African audiences by increasing access to streaming music via its Boomplay platform. The African music distribution platform has rolled out a new offer for its customers by providing them with the ability to claim and obtain free data. Boomplay launched in Nigeria in 2015, […]

More and more shows and movies available on TV platforms are being prominently branded as ‘original’. The Evolution of Video Branding study from Hub Entertainment Research explores what consumers assume about such content and how the term influences viewing decisions. Highlights from the study: