There will be 15 million SVoD subscriptions across 13 Arabic countries by 2026, up from 8.61 million in 2021, according to the Middle East and North Africa SVOD Forecasts report from analyst firm Digital TV Research. Netflix will bring in more subscribers than second-place OSN and third-placed StarzPlay combined. [Disney+ will not start in the […]

Spectrum has announced the launch of HBO Max and YouTube within Spectrum Guide on eligible devices across its service area in the US, providing customers access to the streaming services directly from the Spectrum TV platform. “As the video landscape continues to change, we are evolving our products and making it easier for our customers […]

According to research from analyst firm nScreenMedia, the US free ad-supported streaming TV (FAST) industry is locked into a virtuous cycle. Expanding audiences attract more and better content, attracting more advertisers, and driving up ad values. And, in turn, the growth in content attracts more viewers. This market dynamic will drive ad revenue earned by […]

Accelerated by changing viewership habits in a pandemic, streaming services comprised 45 per cent of ad views, surpassing TV Everywhere in the first six months of 2021, according to the latest instalment of advertising technology specialist FreeWheel’s U.S. Video Marketplace Report (VMR), an industry benchmark publication that examines industry viewership trends. The latest report, which […]

Digital TV Research forecasts 15.06 million paying SVoD subscriptions in Africa by 2026, triple from the 5.11 million expected at end-2021. From the 10 million additions, South Africa and Nigeria will each supply 2.3 million, according to the firm’s Africa SVOD Forecasts report . These two will be the only countries with more than 1 […]

Ben Frow, Chief Content Officer at ViacomCBS Networks UK, has revealed that the business would be commissioning local content for the new SVoD service Paramount+, set to launch in the UK in 2022. Speaking at the Edinburgh Television Festival, Frow outlined plans for Paramount+ to feature high-end, original drama and documentary content from the UK, […]

The number of OTT subscriptions in the US will increase from nearly 230 million in 2021 to more than 277 million in 2026, an increase of over 20 per cent in five years, according to Parks Associates A whitepaper, The Evolving Digital Media Landscape, developed in partnership with Everise, also reveals that 80 per cent […]

In an era of big data, personalisation is critical for marketers looking to develop authentic and meaningful relationships with consumers, suggests data, measurement and analytics company Nielsen in an Insights article. The same is true for content platforms, and that’s a trend we’re seeing among some of the newer video streaming entrants. Compared with the […]

According to research firm TDG, six-in-ten connected-TV households now watch a free ad-supported streaming service on television. YouTube remains the dominant free VoD provider, with free ad-supported streaming TV services (FASTs) such as Pluto TV and IMDb seeing growing audiences. “Clearly the effects of work-from-home and lack of traditional leisure options during the pandemic accelerated […]

Australian multiplay telco Optus says it is raising the bar on innovation with the introduction of Optus SubHub, describing it as a “world-first game-changer” that simplifies content subscriptions and memberships by putting them in one place and allowing eligible Optus customers to save money and discover new content options. SubHub complements the recently announced Optus […]