Kargo, a specialist in creating breakthrough omnichannel ad solutions for the world’s top brands, is partnering with Samba TV, a provider of TV technology for audience data and omniscreen measurement. The partnership will enable advertisers to target, measure and optimise reach and frequency across mobile and connected TV (CTV) environments with greater precision. This collaboration […]
Kantar, the marketing data and analytics company, has released its latest Entertainment on Demand (EoD) data on the UK’s streaming market. Kantar’s EoD study in Great Britain uncovers the behaviours within the VoD market between July to September 2024. Emmys and high-profile partnerships propel Disney+ Off the back of a hugely successful Emmy awards season, […]
Streaming subscriptions with ads continue to show strong growth in Norway during autumn 2024. The low price seems to appeal to an increasing number of households, both in Norway and across the Nordic region, according to research from Mediavision. Nearly 600,000 households in Norway report having at least one paid streaming subscription with ads – […]
Prime Video has announced that all eight episodes of the Cruel Intentions series will premiere on the streaming service on November 21st in more than 240 countries and territories worldwide. Set 25 years after the iconic movie – starring Sarah Michelle Gellar, Ryan Phillippe and Reese Witherspoon – captivated audiences with its provocative drama, sex […]
Parks Associates’ research finds US consumers are increasingly adopting ad-based video streaming service packages in order to save money on subscription fees. Ad-Based Streaming: Consumer Demand & Engagement, a study of 8,000 US internet households, examines why ad-based services are experiencing a surge in adoption, which services are the most popular, and household sentiment towards […]
The European VOD Coalition has announced SkyShowtime as the latest European streaming service to join its ranks. Available to consumers in more than 20 European markets through multiple platforms and connected devices, SkyShowtime has established itself as a committed national partner since launching in 2022. SkyShowtime joins the Coalition at a vital time for the […]
According to VAUNET’s annual autumn forecast, the total revenue from audio and audiovisual media in Germany in 2024 is projected to rise by 4.3 per cent, totalling €16 billion (2023: €15.3 billion). This growth is primarily driven by subscriptions and advertising revenues in the audio and video streaming segments. At least single-digit percentage growth is […]
Netflix has opened a new office on the traditional land of the Gadigal people in Chippendale, Sydney cementing what it called “a bright future” for the next decade of Australian stories. Netflix Co-CEO Greg Peters welcomed a room full of Australian creatives, policymakers, media and industry peers to the new hub that will serve as […]
From October 28th, Swisscom’s blue Binge will launch a combined Netflix Basic and Disney+ subscription (Standard option) for CHF 19.90 (€21.28) per month, making it around 28 per cent cheaper than paying for the Netflix and Disney+ packages separately. The minimum subscription period for blue Binge is one year, but it can be upgraded at […]
Season 4, Part 1 of Outer Banks snapped up the #1 spot (8.8 million views) on Netflix’s English TV List in the week commencing October 14th for a second week. Fans eager to relive the thrill of the hunt took to rewatching Season 1 which reentered the list at #8 (2.2 million views). The English […]