Only 30% of Millennial’s viewing is live
Findings from cross-media consumption data technology and research firm Symphony Advanced Media (SymphonyAM) monitoring the autumn television season suggest that Millennials only watch live TV 30 per cent of the time, with an additional 30 per cent of their time spent viewing programmes via OTT, VoD beyond 3 and DVR platforms beyond 7. Additionally, SymphonyAM’s […]




