Allot Communications has revealed the results from its analysis of mobile application traffic surrounding the 2014 World Cup. Real-time data showed that usage of mobile sports apps such as ESPN, BBC sports and Eurosport was up 300 per cent above average levels during game times. Allot’s granular analytics also showed that Facebook, Facebook Messenger, Instagram, […]
MTV has confirmed the launch of Your MTV Top 20, aiming to be the world’s most comprehensive weekly music video chart and the only one ultimately determined by fan interaction via social and digital media. The Your MTV Top 20 chart will be compiled based on fan interactions with the week’s most popular global music […]
Facebook is to acquire LiveRail, an advertising technology company that helps companies such as Major League Baseball (MLB.com), ABC, A&E Networks, Gannett, and Dailymotion serve better ads in the videos that appear on their websites and apps. LiveRail is the world’s largest programmatic platform for video publishers, with 170 employees across four offices, hundreds of […]
Social TV platform Beamly has seen its number of monthly active users triple since Q1 and the associated re-branding, accompanied by major increases in weekly visit frequency and user retention. The free app was reborn under its new brand in April of this year coupled with widening positioning that took it from its 2nd screen […]
Tablets, especially for younger owners, are an extension of the TV viewing experience. According to the new Connected TV App Discovery Report from NPD Connected Intelligence while watching TV, 56 per cent of US tablet owners age 18-34 use their tablet for
Civolution, a provider of technology and solutions for identifying, managing and monetising content, and Brand Networks, a provider of data-driven social marketing solutions, today announced a partnership allowing brands and agencies to buy Twitter ads in complete synchronisation with TV commercials. Brand Networks and Civolution worked together with Resolution Media, Omnicom Media Group’s global search […]
ITV is sharing near-live highlights of the FIFA World Cup to ITV.com with social platforms following a deal with Grabyo, the real-time video company. ITV will be using the Grabyo platform to share match highlights and post-match commentary clips from its live TV coverage across ITV.com, Facebook and Twitter within seconds. ITV recently launched its […]
ILOOK has launched as a new OTT pay-TV platform for YouTube channels. The platform instantly converts YouTube channels into mobile TVapps that behave like television networks. Through this easy-to-use technology, anyone—amateur or celebrity personality—can now have their own TV network without the traditional barriers and regulations. To create a TVapp, users can log in to […]
Over a quarter of Brits plan on watching the World Cup online this year, with 93 per cent saying that they will place bets, shop or chat online about the World-Cup. The study, by Peer 1 Hosting, canvassed the opinions of over 2000 UK consumers to understand the impact of the web on the World […]
The Turkish telecoms regulator has removed an official order from its website blocking access to YouTube after the country’s top court ruled last week the ban imposed by Prime Minister Tayyip Erdogan’s government was a breach of rights. YouTube will be accessible in Turkey from June 3rd, an official at the Prime Minister’s office told Reuters. […]