Advanced Television

Research

Analysis: 6G networks will need 3x today’s spectrum

Next-generation 6G networks will require up to three times more mid-band spectrum than is typically available today to keep pace with surging demand for data, AI-powered services and advanced digital applications, according to analysis published by the GSMA, which represents the mobile ecosystem worldwide. Vision 2040: Spectrum for the Future of Mobile Connectivity, an assessment […]

November 24, 2025

Study: Cross-screen strategy can maximise value for advertisers

JioStar, in collaboration with Nielsen, has announced the findings of its Cross-Screen Measurement Study, conducted during TATA IPL 2025. The study, spanning five brands, revealed insights into how audiences engage with live sports across Linear TV (LTV), Connect TV (CTV) and Mobile. The study analysed campaigns across a number of categories such as carbonated beverages, consumer […]

November 24, 2025

Analysis: 2025 Xmas ads less likely to trigger festive cravings

Data from DAIVID suggests that the new HFSS (high in fat, salt or sugar) rules are taking a bite out of Christmas ads. This year’s festive campaigns are 24 per cent less likely to make festive shoppers’ mouths water than in 2024 – a clear sign the new restrictions on advertising less healthy food and […]

November 24, 2025

YouTube contributed €1bn+ to French GDP in 2024

At the YouTube Festival 2025 in Paris, Google-owned video platform YouTube unveiled figures from its economic impact report on the creators’ economy in France. Content creators and their activities have accordingly contributed more than €1 billion to France’s gross domestic product (GDP) for the first time in 2024. The figure includes direct revenue generated from […]

November 20, 2025From Pascale Paoli-Lebailly in Paris

Report: YouTube the priority platform for sports industry

Sports marketing agency IMG has launched its Digital Trends Report 2026, exploring the technologies and developments that will shape the sport and media landscape for rightsholders over the next 12 months. Featuring insights and analysis from IMG’s global team of digital experts, this year’s predictions explore the disruption of content distribution, Amazon’s unique position in […]

November 20, 2025

Record streaming audience for I’m A Celebrity

I’m A Celebrity…Get Me Out Of Here!‘s return has seen a surge in audience streaming, with the new series achieving 12.3 million streams in its first three episodes. The figures mark a 28 per cent year on year increase for the show, which achieved its most streamed launch in series history. Additionally, I’m A Celebrity […]

November 20, 2025

Report: Differentiated connectivity services gaining momentum

5G Standalone (SA) deployments have triggered a notable 2025 growth in the number of communications service providers (CSPs) offering differentiated connectivity commercial models based on 5G SA Network Slicing – where CSPs guarantee quality of service for customer use cases through the allocation of slices of the network, according to the November 2025 Ericsson Mobility […]

November 20, 2025

Report: Steady momentum across gaming markets in 2025

Xsolla, the video game commerce company, has announced the release of The Xsolla Report: State of Play Q3 2025 Edition, Vol. 8, an analysis of market forces shaping the games industry. The report synthesises the latest data and expert perspectives to help developers and publishers plan for sustainable growth across platforms and regions. As developers […]

November 20, 2025

D2D market worth $41bn by 2034

A forecast of the likely impact of Direct-to-Cellular (D2C) and Direct-to-Device (D2D) satellite-based connectivity delivers some strong numbers, and suggests that the 2025-2034 CAGR will be 52.3 per cent and taking the market size to a massive $41.12 billion (€35.6bn) by 2034. The data, from Market.US forecasts that more than half of the market (52.7 […]

November 20, 2025By Chris Forrester

Pact: UK TV exports break £2bn barrier

Exports of British-owned TV programmes such as Doctor Who, Ludwig, Nightsleeper and All Creatures Great and Small, returned to growth after several unsettling years in global markets, breaking the £2 billion (€2.2bn) barrier for first time (£2.02 billion in 2024/25 compared with £1.82 billion in 2023/24). Pact’s annual UK TV Exports report, compiled by 3Vision, found that while conditions […]

November 19, 2025