Advanced Television

Research

Research: Apple tops online movies, Wal-Mart to challenge

Apple’s iTunes store fought off intensified competition from a growing number of rivals to maintain its dominance in the US market for movie electronic sell through (EST) and Internet video on demand (iVOD), according to findings from IHS Screen Digest. The Apple iTunes online digital media store accounted for more than two thirds of US […]

February 8, 2011

Super Bowl highest ever TV audience

The 2011 Super Bowl broke US TV ratings records for the second year running on Sunday, with the climax of the American football season watched by an average of 111 million viewers on the Fox network. Sunday’s 45th Super Bowl beat last year’s CBS record audience by 4.5 million. Advertisers paid a record $3 million […]

February 8, 2011

Research: Tablet shipments to rise 12x by 2015

Global shipments of tablets are set to rise to 242.3 million units in 2015, up by a factor of more than 12 from 2010, according to research from IHS iSuppli. Media tablet shipments will grow to more than 202 million units in 2015, up from 17.4 million in 2010. Shipments of PC-type tablets—i.e., tablets that […]

February 7, 2011

Research: Yahoo study reveals TV’s future is online

In order to make sense of the new landscape for brands and agencies created by the convergence of TV and Internet, Yahoo recently partnered with Ipsos OTX MediaCT, surveying DSL-connected households in the US. The study focused on gauging consumer usage of Internet-connected TV devices, as well as attitudes around advertising on Yahoo!’s Connected TV […]

February 7, 2011

Research: US DTH growth slows

North American satellite pay-TV providers have not been adding subscribers at the same rate as previous years, according to In-Stat.  Competition has been fierce from cable and telco providers offering bundled services and gains in subscribers as a result of being the video portion of telco triple play offers, have mostly run their course.  In […]

February 4, 2011

1.2m HD on Freeview

More than one million Freeview TVs and set-top boxes that can receive HD channels have been sold. In the nine months since the service launched, Freeview has estimated that 642,000 homes now watch Freeview HD and there are 1.2m devices sold. Freeview said that the surge in HDTV sales over the festive period helped ensure […]

February 3, 2011

Research: TV Industry embraces the Internet

In a media environment saturated with new and evolving online entertainment platforms, TV continues to be king. Deloitte’s fifth edition “State of the Media Democracy” survey reveals that 71 per cent of Americans still rate watching TV on any device among their favourite media activities. The survey results indicate that live viewing on a home […]

February 2, 2011

Research: 26-fold global mobile data traffic increase by 2015

According to the Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast for 2010 to 2015, worldwide mobile data traffic will increase 26-fold during this time period, reaching 6.3 exabytes per month or an annual run rate of 75 exabytes by 2015 as a result of a projected surge in mobile Internet-enabled devices delivering […]

February 1, 2011

Research: Online, mobile entertainment offerings captivate consumers

Consumer expenditure on entertainment content is expected to have reached close to $320 billion worldwide last year, with online and mobile media segments experiencing the largest percentage growth. Research carried out by Futuresource Consulting indicates that consumer expenditure on online entertainment grew by around 23 per cent, while expenditure on mobile media grew by more […]

February 1, 2011

Research: 75% willing to pay for online content

Research from ecommerce platform and strategic ecommerce consulting firm Elastic Path Software has revealed that a surprisingly large portion of online video viewers (75 per cent) are willing to pay for certain content, while 40 per cent have paid to access online content in the past year. Gen Ys (18 to 34 year olds) are […]

February 1, 2011