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Research

Tablet, smartphone users ignore TV ads

People who use personal devices such as tablets and smartphones at the same time as watching TV are ignoring television commercials almost completely, according to new research published by the Strategy Analytics Digital Home Observatory. The report, “Multi-Screen User Behaviours in the Home,” identifies reasons why multiscreen users shift their focus between devices and how […]

October 19, 2011

Open Rights Group: Online film market ‘dysfunctional’

UK-based digital activist body the Open Rights Group (ORG) has released research on the availability of film online, which it suggests indicates a dysfunctional market place that leaves consumers with the digital equivalent of empty shelves. The findings showed: – Excluding iTunes, only 27 per cent of the BAFTA Best Film award-winning films from 1960 […]

October 19, 2011By Colin Mann

42m homes tune in to connected TV

More than 42 million homes across the US and Europe are using the Internet to watch television shows and movies on the TV screen, according to research from Strategy Analytics’ Connected Home Devices (CHD) service. The report – Multiscreen Connected TV: Assessing Device Usage and Ownership – bases its findings on a survey of 4,800 […]

October 18, 2011

DVRs becoming mainstream in US

Forty-four per cent of TV households in the United States have at least one Digital Video Recorder (DVR), and one-third of DVR households have more than one DVR -representing 14 per cent of all households having multiple DVRs according to recent consumer research from Leichtman Research Group (LRG). In 2005, just 8 per cent of […]

October 18, 2011

Video traffic will be 60% of mobile data by 2016

Global mobile video traffic will account for more than 60 per cent of global mobile data traffic by 2016 according to a Visiongain report. The market will increase at a CAGR of 28 per cent with revenues reaching $22.5 billion by 2016. The mobile video and TV market needs to overcome several challenges during the […]

October 18, 2011

iPlayer usage up on tablets

The BBC has revealed in a blog post that tablet devices now account for half as much usage of the iPlayer service as Freesat, Freeview, BT Vision, Virgin TiVo and Blu-ray combined (3 per cent vs 6 per cent). The iPlayer received 153 million requests for TV and radio programmes in September, with Tablet requests […]

October 17, 2011

Avatar most pirated film ever

James Cameron’s Avatar is the most pirated film of all time. Website Torrentfreak.com has compiled a list of the top 10 most downloaded movies, and Avatar came top with 21 million downloads – easily beating The Dark Knight and Transformers by two million downloads. Given the piracy was all in 2D this somewhat undermines the […]

October 17, 2011

Nielsen: Tablet TV viewers don’t pay attention

A new survey found that 40 per cent of tablet and smart phone owners are using their functions while watching TV. The research from Nielsen found that most common activity done on tablets and smart phones is checking emails, with about 60 per cent of respondents. And according to the survey, a similar number of […]

October 14, 2011

TV ads deliver most profit

Amid gloomy economic forecasts, a new study from Ebiquity by Thinkbox has revealed how advertising performed during the economic downturn in recent years. It shows that TV advertising created the most profit (an average return of £1.70 for every £1 invested), and that its return on investment has increased by 22 per cent in the […]

October 13, 2011

Spectacular DTH growth in Mexico

The second quarter of the year saw remarkable growth in Mexico’s DTH pay-TV take-up.  DTH recorded a 48.2 per cent growth compared with the same period in 2010. Mexico’s Federal Telecommunications Commission (Cofetel) issued the numbers, and while cable subscribers still – just – represent the majority of users at some 5.5 million subs, DTH […]

October 13, 2011By Chris Forrester